Advertising Medi An Important Aspect - 966 Words

When it comes to advertising, the advertising media is an important aspect. Advertising media â€Å"are the various means by which the message is communicated to the target market† (Perrault, Cannon, McCarthy, 2013). There are several aspects that an advertiser must consider when choosing the best advertising medium to use, which can change depending on the situation. One way that advertisers can ensure effectiveness in terms of their advertising media is to make sure that they give careful consideration of their promotion objectives, the target markets that they want to reach, the available funds for advertising, and finally the nature of the media (Perrault, Cannon, McCarthy, 2013). The nature of the media includes â€Å"whom they want to reach, with what frequency, with what impact, and at what cost† (Perrault, Cannon, McCarthy, 2013). For each of the types of media, however, there are advantages as well as disadvantages. Fitting the advertising medium with the promotion objectives is crucial, and all advertisers should make sure that the two are aligned properly. If the advertiser is aiming to inform their audience and has the need to relay a story with pictures, then they may want to use the internet because it can allow them to go into detail. On the other hand, if an advertiser would like to persuade, they may want to use television in order to reach a wider market and show their product being used and how it can benefit their audience. Finally if the objective of theShow MoreRelatedImpact of Radio Advertisements on Buying Behavoiur of Customer1875 Words   |  8 PagesMEDI-CAPS INSTITUTE OF TECHNOLOGY AND MANAGEMENT (Affiliated to D.A.V.V, Indore) SYNOPSIS OF MAJOR RESEARCH PROJECT â€Å"THE IMPACT OF RADIO ADVERTISEMENTS ON BUYING BEHAVIOUR OF URBAN CUSTOMERS† GUIDED BY : SUBMITTED BY: Dr. DEEPAK TALWAR VISHAL CHAWLA [PhD, Assistant Professor] MITM MBA III-SEM, MITM Read MoreWhat are Subcultures?1788 Words   |  8 Pageslarger culture that have similar and unique values but also possess some differences to the common culture. There are many different subcultures such as social class, age cohorts, gender, and religious subculture. Nowadays, subcultures are becoming important to brands because it leads to a better orientation to market a product or service. This assignment will focus on the age cohorts’ subculture, namely Generation Y. Surprisingly, â€Å"Millennials has 21% of consumer discretionary purchases, which is estimatedRead MoreCorrelation Between Mass Media And Digital Media Essay1890 Words   |  8 Pagespublic policy and regulation. Convergence is first evident in cultural forms meaning if the cultural aspect is monitored it will be known how the rest of society is affected or shaped by convergence (Mcquail, 2000). Media convergence allows people to archive, annotate, appropriate and recirculate content, creati ng a participatory folk culture. This suggests a cultural change will affect all aspects of a person’s life. Information and communication technology (ICT) enhances the possibilities of communicationRead MoreEmanuel Medical Center Situational Decision Analysis47698 Words   |  191 Pagesinsured by Medicare or Medi-Cal (California’s Medicaid program). The large numbers of Medicare and Medi-Cal patients exposes the hospital to financial struggles because of low-reimbursement rates that hospitals receive from these programs as a result of providing care. These federally funded programs frequently reimburse at such extremely low rates that hospitals may lose money by treating patients to patients due to the overhead costs associated with providing services. It is important for Emanuel MedicalRead MoreOrganizational Leadership And Team Development3459 Words   |  14 PagesPractitioners and a Pediatric Nurse Practitioner (Family Health Center, n.d.). As a result they s ee patients from pregnancy through adulthood. The clinic sees patients of all socioeconomic levels and accepts PPO’s, Medi-Cal, Medicare, and cash payments. The majority of the patients have Medi-Cal. The clinic serves primarily Caucasian and Hispanic patients. This is reflected by the staff that works there. Many of the non-Hispanic employees also speak Spanish. Author’s Role The author of this paperRead MoreEvaluate the Role of International Trade and Economic Integration in Promoting Development.6281 Words   |  26 PagesGDP is that it does not show what resources were used, how they were used, pollution or the sustainability of resource exploitation. Bob Kennedy famously said before his assassination â€Å"Our gross national product counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage...yet the gross national product does not allow for the health of our children, the quality of their education, or the joy of their play†. While traditional economics explores how scarce resourcesRead MoreEssay about Gendered Media9688 Words   |  39 Pagesand they are not so pretty, not so subordinate, and not so caring as the good women. Most of the bad ones work outside of the home, which is probably why they are hardened and undesirable. The more powerful, ambitious men occupy themselves with important business dea ls, exciting adventures, and rescuing dependent females, whom they often then assault sexually. From Gendered Lives: Communication, Gender, and Culture by Julie T. Wood, Chapter 9, pp. 231-244. 0 1994. Reprinted with permission ofRead MoreMark and Spencer Essay17749 Words   |  71 PagesMS’ continued to underpin all our campaigns, reminding customers of the unique products that make MS special. Last year we also launched our first ever sub-brand advertising to support the transformation of sub-brands including Autograph and Limited Collection, from ‘labels’ into distinctive, stand-alone brands. Our 2012 summer advertising is perfectly capturing the nation’s celebratory mood. With its focus on special occasions – and spending time with family and friends – the campaign highlights ourRead MoreMedicare Policy Analysis447966 Words   |  1792 PagesAmericans and reduce the growth in health care 2 spending. 3 (2) BUILDING ON CURRENT SYSTEM.—This di- 4 vision achieves this purpose by building on what 5 works in today’s health care system, while repairing 6 the aspects that are broken. 7 (3) INSURANCE 8 REFORMS.—This division— (A) enacts strong insurance market re- 9 forms; 10 (B) creates a new Health Insurance Ex- 11 change, with a public health insurance option 12 alongside

Essay On The Atomic Bomb - 837 Words

Purposeful bombing of civilians during war has been a common occurrence, but the ethicality of such a practice has been called into question. Generally, there tends to be a great aversion to intentionally causing harm without reasonable basis, yet this type of strategy is still in use. Is the bombing of innocent people justified if it ultimately brings an end to the war? The dropping of the atomic bombs on Hiroshima and Nagasaki during World War II clearly exemplifies the ethical question of whether bombing civilians was right or wrong. The decision to drop the atomic bomb on Hiroshima and Nagasaki was not clear cut. Harry S. Truman and his associated generals (Stimson and Groves) had to come to a conclusion on how to swiftly end the war†¦show more content†¦Furthermore, the theory states that the civilians should never be the target of an attack, and the only way to justify the death of a civilian was if it was unavoidable when bombing of a military base had taken place (Th eory of Just War). The atomic bombing of Hiroshima and Nagasaki clearly were in violation of these codes because the target was not a military base, and the main reason that the bombs were dropped was to force Japan to surrender by means of carnage. In truth, evidence supported the idea that there were alternatives to the atomic bombing (Hasegawa, 2005). In fact, the United States could have launched an in-land invasion, but because of the high casualty rates of US soldiers in the Battle of Okinawa (thirty-five percent) Truman decided against this strategy (Seaholm lecture, DATE). In favor of the bombing, Truman argued that Japan had been given a fair warning of the attack to come when the ultimatum of the Potsdam Conference was issued (Truman, 1945). Meaning, this attack was not without basis because the countries who had convened at Potsdam had warned Japan that the United States would attack unless they surrendered. The main argument that has been used against the atomic bombing is the massive number of casualties itShow MoreRelated The Atomic Bomb Essay1549 Words   |  7 Pages it will be discussed why the Atomic Bomb is the biggest method of destruction known to man. The paper will be discussing the results of the Atomic Bombs, along with the effects years after the initial explosion. People always wonder how many people actually died in the two Atomic Bombs which were dropped in Japan. This question will be answered, along with the method that citizens were actually killed by the bomb. Besides the initial blast winds that an Atomic Bomb gives off, people may be killedRead MoreThe Atomic Bomb Essays1209 Words   |  5 Pages August 6th, 1945, 70,0000 lives were ended in a matter of seconds. The United States had dropped an atomic bomb on the city of Hiroshima. Today many argue whether or not the U.S. should have taken such a drastic measure. Was it entirely necessary that we drop such a devastating weapon? To answer that first we must look at was going on in the world at the time of the conflict. The U.S. had been fighting a massive war since 1941. Moral was most likely low, and resources were at the same level as moralRead MoreAtomic Bomb Essay923 Words   |  4 PagesThe Atomic Bomb was the deadliest weapons in the history of war. Throughout World War II one of the most stubborn countries to surrender was Japan who relentlessly fought against the United States of America. After failing to defeat America, Japan was overwhelmed by allied forces. Staying with tradition however, Japan would rathe r die in battle than to surrender. The Soviet Union also fought against America but that was towards the end of the war. The United States dropped both of the Atomic BombsRead MoreEssay On The Atomic Bomb873 Words   |  4 PagesEnglish Comp. Per. 4 Atomic Bomb Oppenheimer once said: Now I am become Death, the Destroyer of Worlds (recited from the Bhagavad-Gita). That was the day of Trinity, the first test of an atomic bombs raw, awesome power. It was the beginning of a deadly technology that is ever evolving to reach more dangerous heights: atomic and nuclear weapons. These weapons have only been fired twice, and yet the entire world is on edge when a country threatens to use them. The Atomic bomb was created out of fearRead MoreThe Atomic Bomb Essay1306 Words   |  6 PagesThe Atomic Bomb â€Å"The world will note that the first atomic bomb was dropped on Hiroshima, a military base. That was because we wished in this first attack to avoid, insofar as possible, the killing of civilians. But that attack isRead MoreEssay On The Atomic Bomb910 Words   |  4 PagesIt has been just over seven decades since the destructive atomic bombs were dropped on Japan. These bombs were the first of its kind-weapons of mass destruction. There are many points-of-view or opinions about whether or not the bombs should have been used. As always there are two sides to each story; those who are for a cause and those who are against. In this paper, I will discuss the two opposing points-of-view, as well as my own opinion on which argument I find most compelling. During WorldRead More Atomic Bomb Essay2139 Words   |  9 Pages Atomic Bombing Of Hiroshima On the quiet morning of August 6, 1945, the United States shocked the world by dropping an atomic bomb over the city of Hiroshima, Japan. (www.grolier.com) Hiroshima was a major industrial city with an estimated population of almost 400,000 people. A B-29 bomber was loaded with the Atomic Bomb and left the United States Pacific air base at 2:45 a.m. local time and dropped the bomb at 8:15 a.m. The bomb was detonated one minute after being dropped. The atomic bomb, nicknamedRead More Atomic Bomb Essay1536 Words   |  7 Pages On the morning of August 6, 1945, the first Atomic Bomb in history was dropped on the Japanese city of Hiroshima. Three days later, a second bomb was dropped on Nagasaki. Soon after, on August 14, 1945, the Japanese abruptly surrendered, abandoning their ancient customs regarding honor in war. The fact that only two bombs were able to bring an entire country to its knees is a true testament to the awesome power they held. There is nothing in modern warfare that can compete with the devastatingRead MoreEssay On The Atomic Bomb1048 Words   |  5 Pagesfirst atomic bombs were dropped in a race to end World War II. The first nuclear bomb, ‘Little Boy’, dropped over Hiroshima, Japan wiped out ninety percent of the city and immediately killed thousands. Three days later, a second atomic bomb dropped on this time over the city of Nagasaki. The bombs were created by scientists who worked in secret for years on The Manhattan Project to perfect weapons that would bring an end to the long and traumatizing fight of World War II. The use of the atomic bombRead MoreAtomic Bomb: Alperovitz Essay2382 Words   |  10 PagesWhy did the Truman Administration decide to drop the atomic bombs on Japan in 1945? There has been much debate as to why Truman elected to drop the atomic weapons on Hiroshima and Nagasaki in the summer of 1945. Historians have long debated the true purpose to which the atomic bombs were designed to fulfil upon there deployment. The Alperovitz thesis of the 1960 was accepted for many years. The thesis revolved around the idea that the atomic weapons were deployed as diplomatic tools to intimidate

Geography, Population free essay sample

Outline the changing nature, rate and distribution of the world’s population. The world population is expected to grow from 6. 1 billion in 2000 to 8. 9 billion in 2050, increasing therefore by 47 per cent. The changing distribution, rate and nature of the world’s population consider a number of factors which include urbanisation, population of the developing and developed countries. Also how fast or slow the population increases over a specific period of time, and where the distribution is and why. Population of developing countries and regions like Africa have the greatest proportional increase, 41 per cent of their population is under 15 years old. The life expectancy of those living in the developing countries is very low as to the little knowledge of medical science and public health, nutritional information and a reduced chance to access education. The countries of the Developed population has slowed dramatically, the population currently is 1. 2 billion. Most of the growth occurs from the US primarily due to immigration. We will write a custom essay sample on Geography, Population or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Asia is the most populous country, their population is greater than the entire developed world at a whopping 1. billion. Spatially, most of the rapid population growth rate has occurred in the developing countries of the world, as seen in the diagram below. The urban population from 2008 more than half of the human population were living urban areas, they are now 3. 3 billion urban residents. The average world population density is expected to rise from 44 people per sq km to 66 people per sq km. Here are some of the reasons for population density; climate, location, history, job opportunities, fertility of soil and the Countries economic status. The rate of natural increase is due to the number of births to deaths. The main causes due to population change are the birth rate, death rate and migration. The changing distribution of the world’s population by region. 1800-2050 diagram. The distribution of the world’s population has a distinct pattern of where people are and will be. In 1800, Europe had 21 per cent of the world’s population and Asia had 65 per cent. By 1900, Europes share of world population had risen to 25 per cent, caused by the population increase that accompanied the Industrial Revolution. Some of this growth fell over to the Americas population, increasing their portion of the world total. Though, Europe is anticipated to lose its share of the world’s population by the year 2050 down to 7per cent. Current projections are created on the theory that the fertility rate will drop in countries where they are high today and that life expectancy will rise where rates are low. Every year the world’s population grows by more than 77 million, this is caused by the changing nature, rate and the distribution of the world’s population.

The Bloody Chamber by Angela Carter. Essay Example

The Bloody Chamber by Angela Carter. Essay Explore the narrative techniques used by Angela Carter to subvert, reverse and challenge the readers expectations and assumptions, in The Bloody Chamber, The Company Of Wolves and The Courtship Of Mr.Lyon.The Bloody Chamber, The Company Of Wolves and The Courtship Of Mr.Lyon are stories based on fairy tales that would usually have been read to young children. In each story Angela Carter has managed to twist the once innocent fairy tales into short stories with endings and other twists and dramatic turns that are certainly not expected. She challenges the literary structure of the original fairy tale in such a way that it makes the reader think, it leaves you on a cliffhanger. The stories leave you wondering what might happen. Angela Carter subverts, reverses and challenges the readers expectations and assumptions in each of the three stories.The storyline in each of Angela Carters stories is very much like the original fairytale it is taken from. The endings of each story have been c hanged; also there are elements of surprise throughout the stories that are varied from the path we as a reader would normally expect the story to take. Because of the fact that the three stories are based on other stories we expect Angela Carters version to take a more similar path to the story line. There are elements of the original fairy tale that they have been based upon.The Bloody Chamber is told from the point of view of a nameless heroine from the point in her life where she has just got married to a wealthy widower and is heading for a new life at his castle. The Bloody Chamber is based on a story called Bluebeard in which the man is also a wealthy widower, and in that story his new wife also finds the corpses of his dead wives. Another piece of evidence of this intertextuality includes the fact that The Courtship of Mr Lyon is based on the very popular fairytale called Little Red Riding Hood. In Angela Carters version just like in the original fairytale the popular line o f the wolf all the better to eat you with is used. The werewolf mythology used in both the stories can also be clearly seen. In The Courtship of Mr Lyon there is a reference made to the story of Alice in Wonderland, the cutlery used to store the food in Mr Lyons house have the words Eat Me and Drink Me written on them, this is another example of an intertextual reference. The author makes us believe that her version of the story will be the same as the fairytales but they are not, this makes them exciting to read and very enjoyable.The author uses many narrative techniques to challenge and reverse our expectations as a reader. She also uses characterisations to challenge and subvert our expectations. The three stories, The Bloody Chamber, The Courtship of Mr Lyon and The Company of Wolves each have a female character as their main character, also in each of the three stories the female character is not wealthy but from a poor background. Usually in tales and stories the female chara cter is the victim, this is also the same in Angela Carters stories but they dont remain the victim throughout the story. Also the females in the stories are considered more vulnerable. Also in each of the stories we see a change in the females character. In the opening pages of The Bloody Chamber the mother asks her daughter Are you sure you love him? and the daughter replies Im sure I want to marry him. This is the first sign of corruption we see in her, she does not give a straight answer to her mothers question but instead gives an indirect one which suggests that she could be marrying the Marquis for his wealth. At the beginning of the story the reader would have considered her to be innocent, as the story progresses we see she has turned evil. She says for the first time in my innocent and confined life I sensed in myself a potentiality for corruption that took my breath away. The character changes and we see she is not the same character that we were introduced to at the begi nning of the story that was living with her mother with very little money.The Courtship of Mr Lyon also has the same effect upon the once poor, humble and innocent little girl. At first we see the girl and her father as being very poor, the girls only want was a single white rose. Throughout the story we see that she becomes vain and spoilt. From this innocence it goes on to say later on they had planned a delicious expedition to buy her furs and she was eager for the treat as any girl might be, it also quotes She took off her earrings in front of the mirror; beauty. She smiled at her self in satisfaction, these are signs of her transformation into a different character; a more vain and spoilt character. In the Company Of Wolves the main character is also female, and just like the other two stories the female character also changes. In The Company Of Wolves it is more to do with her strange unexpected behaviour that challenges our expectations. In this story the female has a more do minant role. Examples of her unexpected behaviour that subvert and challenges our expectations include her reaction to the wolfs answer to What big teeth you have, the girl burst out laughing, She laughed at him full in the face, she ripped of his shirt for him and flung it in the fire. This very unusual ending to the story based on the Little Red Riding Hood certainly would challenge readers expectations.Another narrative technique that Angela Carter uses is unusual lexis and imagery, and also use of unexpected language. In the story The Bloody Chamber the Marquis is introduced by his smell. He had a fragrance of Spiced leather that always let her know of his presence. She also says I yearned for him and yet he disgusted me. The marquis also says the following early in the story, Baby must not play with grown ups toys, this twists the nature of their marriage. The marquis is most definitely the more dominant person; he is larger in size, much wealthier, has a noticeable status in h is county and also has the upper hand most of the time. She narrates, Slowly yet teasingly, as if he was giving a child a treat, he took out a bunch of keys.In the Company Of Wolves, Angela Carter has weaved the fantasy with the familiar, there is a very detailed descriptions of the wolves, their ability to transform into a human being and also their ability to talk, Its your granddaughter, he mimicked in a high soprano. In The Courtship Of Mr.Lyon there is a connection with the house and its lights with Mr.Lyon. When Beautys father angers Lyon, The house blazed with furious light, this is a point being when Mr.Lyon is angered and also full of life, but when later on in the story he is dying then Only in the topmost attic, one faintest smear of radiance on a pane, the thin aghast of a light on the verge of extinction.Angela carter also uses another narrative technique, the unexpected use of symbolism. There is a very large variety of symbolism used throughout the three stories. In T he Bloody Chamber, there is the mention and lengthy description of a ruby choker. The ruby choker was a wedding gift given by the Marquis to his bride. The description of the choker is vivid, Clasped around my throat like an extraordinarily precious slit throat; she also gives reference to when in the early days anyone who escaped the guillotine had a fad of tying a red ribbon around his or her neck. Also within the three stories the colour white is used to portray innocence, purity and also virginity. The opal ring in Bloody Chamber is a symbol of bad luck. The white lilies with which the marquis flooded their bedroom with are a symbol of funerals.The fact that the Bible is closed in The Company Of Wolves gives the child the warning of danger. The white rose, which was the only desore of beauty in The Courtship Of Mr.Lyon, is also symbolism, a rose is a symbol of beauty but its stems has thorns. All the above-mentioned use of symbolism also challenge and reverse our expectations to an extent they give us clues to what may happen later on in the story but the story takes a different path. For example, in The Bloody Chamber, the mention of the white lilies, the ruby choker and later on the discovery of the marquises previous wives lead us to believe that the new wife has landed herself in danger but in the end it is the shock appearance of her mother which leads to the Marquis being killed and not the woman he was married to.All the mentioned narrative techniques play around with the version of the story and have stored in our head from childhood, and if we do not already know and recognise the story then we follow what we would expect to happen, the path a fairytale would take. In Angela Carters versions of the stories she takes the reader of the path a traditional story would take. The modification and altering in the storylines of each story make it enjoyable to read and they challenge, subvert and reverse our expectations.