Advertising Medi An Important Aspect - 966 Words

When it comes to advertising, the advertising media is an important aspect. Advertising media â€Å"are the various means by which the message is communicated to the target market† (Perrault, Cannon, McCarthy, 2013). There are several aspects that an advertiser must consider when choosing the best advertising medium to use, which can change depending on the situation. One way that advertisers can ensure effectiveness in terms of their advertising media is to make sure that they give careful consideration of their promotion objectives, the target markets that they want to reach, the available funds for advertising, and finally the nature of the media (Perrault, Cannon, McCarthy, 2013). The nature of the media includes â€Å"whom they want to reach, with what frequency, with what impact, and at what cost† (Perrault, Cannon, McCarthy, 2013). For each of the types of media, however, there are advantages as well as disadvantages. Fitting the advertising medium with the promotion objectives is crucial, and all advertisers should make sure that the two are aligned properly. If the advertiser is aiming to inform their audience and has the need to relay a story with pictures, then they may want to use the internet because it can allow them to go into detail. On the other hand, if an advertiser would like to persuade, they may want to use television in order to reach a wider market and show their product being used and how it can benefit their audience. Finally if the objective of theShow MoreRelatedImpact of Radio Advertisements on Buying Behavoiur of Customer1875 Words   |  8 PagesMEDI-CAPS INSTITUTE OF TECHNOLOGY AND MANAGEMENT (Affiliated to D.A.V.V, Indore) SYNOPSIS OF MAJOR RESEARCH PROJECT â€Å"THE IMPACT OF RADIO ADVERTISEMENTS ON BUYING BEHAVIOUR OF URBAN CUSTOMERS† GUIDED BY : SUBMITTED BY: Dr. DEEPAK TALWAR VISHAL CHAWLA [PhD, Assistant Professor] MITM MBA III-SEM, MITM Read MoreWhat are Subcultures?1788 Words   |  8 Pageslarger culture that have similar and unique values but also possess some differences to the common culture. There are many different subcultures such as social class, age cohorts, gender, and religious subculture. Nowadays, subcultures are becoming important to brands because it leads to a better orientation to market a product or service. This assignment will focus on the age cohorts’ subculture, namely Generation Y. Surprisingly, â€Å"Millennials has 21% of consumer discretionary purchases, which is estimatedRead MoreCorrelation Between Mass Media And Digital Media Essay1890 Words   |  8 Pagespublic policy and regulation. Convergence is first evident in cultural forms meaning if the cultural aspect is monitored it will be known how the rest of society is affected or shaped by convergence (Mcquail, 2000). Media convergence allows people to archive, annotate, appropriate and recirculate content, creati ng a participatory folk culture. This suggests a cultural change will affect all aspects of a person’s life. Information and communication technology (ICT) enhances the possibilities of communicationRead MoreEmanuel Medical Center Situational Decision Analysis47698 Words   |  191 Pagesinsured by Medicare or Medi-Cal (California’s Medicaid program). The large numbers of Medicare and Medi-Cal patients exposes the hospital to financial struggles because of low-reimbursement rates that hospitals receive from these programs as a result of providing care. These federally funded programs frequently reimburse at such extremely low rates that hospitals may lose money by treating patients to patients due to the overhead costs associated with providing services. It is important for Emanuel MedicalRead MoreOrganizational Leadership And Team Development3459 Words   |  14 PagesPractitioners and a Pediatric Nurse Practitioner (Family Health Center, n.d.). As a result they s ee patients from pregnancy through adulthood. The clinic sees patients of all socioeconomic levels and accepts PPO’s, Medi-Cal, Medicare, and cash payments. The majority of the patients have Medi-Cal. The clinic serves primarily Caucasian and Hispanic patients. This is reflected by the staff that works there. Many of the non-Hispanic employees also speak Spanish. Author’s Role The author of this paperRead MoreEvaluate the Role of International Trade and Economic Integration in Promoting Development.6281 Words   |  26 PagesGDP is that it does not show what resources were used, how they were used, pollution or the sustainability of resource exploitation. Bob Kennedy famously said before his assassination â€Å"Our gross national product counts air pollution and cigarette advertising, and ambulances to clear our highways of carnage...yet the gross national product does not allow for the health of our children, the quality of their education, or the joy of their play†. While traditional economics explores how scarce resourcesRead MoreEssay about Gendered Media9688 Words   |  39 Pagesand they are not so pretty, not so subordinate, and not so caring as the good women. Most of the bad ones work outside of the home, which is probably why they are hardened and undesirable. The more powerful, ambitious men occupy themselves with important business dea ls, exciting adventures, and rescuing dependent females, whom they often then assault sexually. From Gendered Lives: Communication, Gender, and Culture by Julie T. Wood, Chapter 9, pp. 231-244. 0 1994. Reprinted with permission ofRead MoreMark and Spencer Essay17749 Words   |  71 PagesMS’ continued to underpin all our campaigns, reminding customers of the unique products that make MS special. Last year we also launched our first ever sub-brand advertising to support the transformation of sub-brands including Autograph and Limited Collection, from ‘labels’ into distinctive, stand-alone brands. Our 2012 summer advertising is perfectly capturing the nation’s celebratory mood. With its focus on special occasions – and spending time with family and friends – the campaign highlights ourRead MoreMedicare Policy Analysis447966 Words   |  1792 PagesAmericans and reduce the growth in health care 2 spending. 3 (2) BUILDING ON CURRENT SYSTEM.—This di- 4 vision achieves this purpose by building on what 5 works in today’s health care system, while repairing 6 the aspects that are broken. 7 (3) INSURANCE 8 REFORMS.—This division— (A) enacts strong insurance market re- 9 forms; 10 (B) creates a new Health Insurance Ex- 11 change, with a public health insurance option 12 alongside

Essay On The Atomic Bomb - 837 Words

Purposeful bombing of civilians during war has been a common occurrence, but the ethicality of such a practice has been called into question. Generally, there tends to be a great aversion to intentionally causing harm without reasonable basis, yet this type of strategy is still in use. Is the bombing of innocent people justified if it ultimately brings an end to the war? The dropping of the atomic bombs on Hiroshima and Nagasaki during World War II clearly exemplifies the ethical question of whether bombing civilians was right or wrong. The decision to drop the atomic bomb on Hiroshima and Nagasaki was not clear cut. Harry S. Truman and his associated generals (Stimson and Groves) had to come to a conclusion on how to swiftly end the war†¦show more content†¦Furthermore, the theory states that the civilians should never be the target of an attack, and the only way to justify the death of a civilian was if it was unavoidable when bombing of a military base had taken place (Th eory of Just War). The atomic bombing of Hiroshima and Nagasaki clearly were in violation of these codes because the target was not a military base, and the main reason that the bombs were dropped was to force Japan to surrender by means of carnage. In truth, evidence supported the idea that there were alternatives to the atomic bombing (Hasegawa, 2005). In fact, the United States could have launched an in-land invasion, but because of the high casualty rates of US soldiers in the Battle of Okinawa (thirty-five percent) Truman decided against this strategy (Seaholm lecture, DATE). In favor of the bombing, Truman argued that Japan had been given a fair warning of the attack to come when the ultimatum of the Potsdam Conference was issued (Truman, 1945). Meaning, this attack was not without basis because the countries who had convened at Potsdam had warned Japan that the United States would attack unless they surrendered. The main argument that has been used against the atomic bombing is the massive number of casualties itShow MoreRelated The Atomic Bomb Essay1549 Words   |  7 Pages it will be discussed why the Atomic Bomb is the biggest method of destruction known to man. The paper will be discussing the results of the Atomic Bombs, along with the effects years after the initial explosion. People always wonder how many people actually died in the two Atomic Bombs which were dropped in Japan. This question will be answered, along with the method that citizens were actually killed by the bomb. Besides the initial blast winds that an Atomic Bomb gives off, people may be killedRead MoreThe Atomic Bomb Essays1209 Words   |  5 Pages August 6th, 1945, 70,0000 lives were ended in a matter of seconds. The United States had dropped an atomic bomb on the city of Hiroshima. Today many argue whether or not the U.S. should have taken such a drastic measure. Was it entirely necessary that we drop such a devastating weapon? To answer that first we must look at was going on in the world at the time of the conflict. The U.S. had been fighting a massive war since 1941. Moral was most likely low, and resources were at the same level as moralRead MoreAtomic Bomb Essay923 Words   |  4 PagesThe Atomic Bomb was the deadliest weapons in the history of war. Throughout World War II one of the most stubborn countries to surrender was Japan who relentlessly fought against the United States of America. After failing to defeat America, Japan was overwhelmed by allied forces. Staying with tradition however, Japan would rathe r die in battle than to surrender. The Soviet Union also fought against America but that was towards the end of the war. The United States dropped both of the Atomic BombsRead MoreEssay On The Atomic Bomb873 Words   |  4 PagesEnglish Comp. Per. 4 Atomic Bomb Oppenheimer once said: Now I am become Death, the Destroyer of Worlds (recited from the Bhagavad-Gita). That was the day of Trinity, the first test of an atomic bombs raw, awesome power. It was the beginning of a deadly technology that is ever evolving to reach more dangerous heights: atomic and nuclear weapons. These weapons have only been fired twice, and yet the entire world is on edge when a country threatens to use them. The Atomic bomb was created out of fearRead MoreThe Atomic Bomb Essay1306 Words   |  6 PagesThe Atomic Bomb â€Å"The world will note that the first atomic bomb was dropped on Hiroshima, a military base. That was because we wished in this first attack to avoid, insofar as possible, the killing of civilians. But that attack isRead MoreEssay On The Atomic Bomb910 Words   |  4 PagesIt has been just over seven decades since the destructive atomic bombs were dropped on Japan. These bombs were the first of its kind-weapons of mass destruction. There are many points-of-view or opinions about whether or not the bombs should have been used. As always there are two sides to each story; those who are for a cause and those who are against. In this paper, I will discuss the two opposing points-of-view, as well as my own opinion on which argument I find most compelling. During WorldRead More Atomic Bomb Essay2139 Words   |  9 Pages Atomic Bombing Of Hiroshima On the quiet morning of August 6, 1945, the United States shocked the world by dropping an atomic bomb over the city of Hiroshima, Japan. (www.grolier.com) Hiroshima was a major industrial city with an estimated population of almost 400,000 people. A B-29 bomber was loaded with the Atomic Bomb and left the United States Pacific air base at 2:45 a.m. local time and dropped the bomb at 8:15 a.m. The bomb was detonated one minute after being dropped. The atomic bomb, nicknamedRead More Atomic Bomb Essay1536 Words   |  7 Pages On the morning of August 6, 1945, the first Atomic Bomb in history was dropped on the Japanese city of Hiroshima. Three days later, a second bomb was dropped on Nagasaki. Soon after, on August 14, 1945, the Japanese abruptly surrendered, abandoning their ancient customs regarding honor in war. The fact that only two bombs were able to bring an entire country to its knees is a true testament to the awesome power they held. There is nothing in modern warfare that can compete with the devastatingRead MoreEssay On The Atomic Bomb1048 Words   |  5 Pagesfirst atomic bombs were dropped in a race to end World War II. The first nuclear bomb, ‘Little Boy’, dropped over Hiroshima, Japan wiped out ninety percent of the city and immediately killed thousands. Three days later, a second atomic bomb dropped on this time over the city of Nagasaki. The bombs were created by scientists who worked in secret for years on The Manhattan Project to perfect weapons that would bring an end to the long and traumatizing fight of World War II. The use of the atomic bombRead MoreAtomic Bomb: Alperovitz Essay2382 Words   |  10 PagesWhy did the Truman Administration decide to drop the atomic bombs on Japan in 1945? There has been much debate as to why Truman elected to drop the atomic weapons on Hiroshima and Nagasaki in the summer of 1945. Historians have long debated the true purpose to which the atomic bombs were designed to fulfil upon there deployment. The Alperovitz thesis of the 1960 was accepted for many years. The thesis revolved around the idea that the atomic weapons were deployed as diplomatic tools to intimidate

Geography, Population free essay sample

Outline the changing nature, rate and distribution of the world’s population. The world population is expected to grow from 6. 1 billion in 2000 to 8. 9 billion in 2050, increasing therefore by 47 per cent. The changing distribution, rate and nature of the world’s population consider a number of factors which include urbanisation, population of the developing and developed countries. Also how fast or slow the population increases over a specific period of time, and where the distribution is and why. Population of developing countries and regions like Africa have the greatest proportional increase, 41 per cent of their population is under 15 years old. The life expectancy of those living in the developing countries is very low as to the little knowledge of medical science and public health, nutritional information and a reduced chance to access education. The countries of the Developed population has slowed dramatically, the population currently is 1. 2 billion. Most of the growth occurs from the US primarily due to immigration. We will write a custom essay sample on Geography, Population or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Asia is the most populous country, their population is greater than the entire developed world at a whopping 1. billion. Spatially, most of the rapid population growth rate has occurred in the developing countries of the world, as seen in the diagram below. The urban population from 2008 more than half of the human population were living urban areas, they are now 3. 3 billion urban residents. The average world population density is expected to rise from 44 people per sq km to 66 people per sq km. Here are some of the reasons for population density; climate, location, history, job opportunities, fertility of soil and the Countries economic status. The rate of natural increase is due to the number of births to deaths. The main causes due to population change are the birth rate, death rate and migration. The changing distribution of the world’s population by region. 1800-2050 diagram. The distribution of the world’s population has a distinct pattern of where people are and will be. In 1800, Europe had 21 per cent of the world’s population and Asia had 65 per cent. By 1900, Europes share of world population had risen to 25 per cent, caused by the population increase that accompanied the Industrial Revolution. Some of this growth fell over to the Americas population, increasing their portion of the world total. Though, Europe is anticipated to lose its share of the world’s population by the year 2050 down to 7per cent. Current projections are created on the theory that the fertility rate will drop in countries where they are high today and that life expectancy will rise where rates are low. Every year the world’s population grows by more than 77 million, this is caused by the changing nature, rate and the distribution of the world’s population.

The Bloody Chamber by Angela Carter. Essay Example

The Bloody Chamber by Angela Carter. Essay Explore the narrative techniques used by Angela Carter to subvert, reverse and challenge the readers expectations and assumptions, in The Bloody Chamber, The Company Of Wolves and The Courtship Of Mr.Lyon.The Bloody Chamber, The Company Of Wolves and The Courtship Of Mr.Lyon are stories based on fairy tales that would usually have been read to young children. In each story Angela Carter has managed to twist the once innocent fairy tales into short stories with endings and other twists and dramatic turns that are certainly not expected. She challenges the literary structure of the original fairy tale in such a way that it makes the reader think, it leaves you on a cliffhanger. The stories leave you wondering what might happen. Angela Carter subverts, reverses and challenges the readers expectations and assumptions in each of the three stories.The storyline in each of Angela Carters stories is very much like the original fairytale it is taken from. The endings of each story have been c hanged; also there are elements of surprise throughout the stories that are varied from the path we as a reader would normally expect the story to take. Because of the fact that the three stories are based on other stories we expect Angela Carters version to take a more similar path to the story line. There are elements of the original fairy tale that they have been based upon.The Bloody Chamber is told from the point of view of a nameless heroine from the point in her life where she has just got married to a wealthy widower and is heading for a new life at his castle. The Bloody Chamber is based on a story called Bluebeard in which the man is also a wealthy widower, and in that story his new wife also finds the corpses of his dead wives. Another piece of evidence of this intertextuality includes the fact that The Courtship of Mr Lyon is based on the very popular fairytale called Little Red Riding Hood. In Angela Carters version just like in the original fairytale the popular line o f the wolf all the better to eat you with is used. The werewolf mythology used in both the stories can also be clearly seen. In The Courtship of Mr Lyon there is a reference made to the story of Alice in Wonderland, the cutlery used to store the food in Mr Lyons house have the words Eat Me and Drink Me written on them, this is another example of an intertextual reference. The author makes us believe that her version of the story will be the same as the fairytales but they are not, this makes them exciting to read and very enjoyable.The author uses many narrative techniques to challenge and reverse our expectations as a reader. She also uses characterisations to challenge and subvert our expectations. The three stories, The Bloody Chamber, The Courtship of Mr Lyon and The Company of Wolves each have a female character as their main character, also in each of the three stories the female character is not wealthy but from a poor background. Usually in tales and stories the female chara cter is the victim, this is also the same in Angela Carters stories but they dont remain the victim throughout the story. Also the females in the stories are considered more vulnerable. Also in each of the stories we see a change in the females character. In the opening pages of The Bloody Chamber the mother asks her daughter Are you sure you love him? and the daughter replies Im sure I want to marry him. This is the first sign of corruption we see in her, she does not give a straight answer to her mothers question but instead gives an indirect one which suggests that she could be marrying the Marquis for his wealth. At the beginning of the story the reader would have considered her to be innocent, as the story progresses we see she has turned evil. She says for the first time in my innocent and confined life I sensed in myself a potentiality for corruption that took my breath away. The character changes and we see she is not the same character that we were introduced to at the begi nning of the story that was living with her mother with very little money.The Courtship of Mr Lyon also has the same effect upon the once poor, humble and innocent little girl. At first we see the girl and her father as being very poor, the girls only want was a single white rose. Throughout the story we see that she becomes vain and spoilt. From this innocence it goes on to say later on they had planned a delicious expedition to buy her furs and she was eager for the treat as any girl might be, it also quotes She took off her earrings in front of the mirror; beauty. She smiled at her self in satisfaction, these are signs of her transformation into a different character; a more vain and spoilt character. In the Company Of Wolves the main character is also female, and just like the other two stories the female character also changes. In The Company Of Wolves it is more to do with her strange unexpected behaviour that challenges our expectations. In this story the female has a more do minant role. Examples of her unexpected behaviour that subvert and challenges our expectations include her reaction to the wolfs answer to What big teeth you have, the girl burst out laughing, She laughed at him full in the face, she ripped of his shirt for him and flung it in the fire. This very unusual ending to the story based on the Little Red Riding Hood certainly would challenge readers expectations.Another narrative technique that Angela Carter uses is unusual lexis and imagery, and also use of unexpected language. In the story The Bloody Chamber the Marquis is introduced by his smell. He had a fragrance of Spiced leather that always let her know of his presence. She also says I yearned for him and yet he disgusted me. The marquis also says the following early in the story, Baby must not play with grown ups toys, this twists the nature of their marriage. The marquis is most definitely the more dominant person; he is larger in size, much wealthier, has a noticeable status in h is county and also has the upper hand most of the time. She narrates, Slowly yet teasingly, as if he was giving a child a treat, he took out a bunch of keys.In the Company Of Wolves, Angela Carter has weaved the fantasy with the familiar, there is a very detailed descriptions of the wolves, their ability to transform into a human being and also their ability to talk, Its your granddaughter, he mimicked in a high soprano. In The Courtship Of Mr.Lyon there is a connection with the house and its lights with Mr.Lyon. When Beautys father angers Lyon, The house blazed with furious light, this is a point being when Mr.Lyon is angered and also full of life, but when later on in the story he is dying then Only in the topmost attic, one faintest smear of radiance on a pane, the thin aghast of a light on the verge of extinction.Angela carter also uses another narrative technique, the unexpected use of symbolism. There is a very large variety of symbolism used throughout the three stories. In T he Bloody Chamber, there is the mention and lengthy description of a ruby choker. The ruby choker was a wedding gift given by the Marquis to his bride. The description of the choker is vivid, Clasped around my throat like an extraordinarily precious slit throat; she also gives reference to when in the early days anyone who escaped the guillotine had a fad of tying a red ribbon around his or her neck. Also within the three stories the colour white is used to portray innocence, purity and also virginity. The opal ring in Bloody Chamber is a symbol of bad luck. The white lilies with which the marquis flooded their bedroom with are a symbol of funerals.The fact that the Bible is closed in The Company Of Wolves gives the child the warning of danger. The white rose, which was the only desore of beauty in The Courtship Of Mr.Lyon, is also symbolism, a rose is a symbol of beauty but its stems has thorns. All the above-mentioned use of symbolism also challenge and reverse our expectations to an extent they give us clues to what may happen later on in the story but the story takes a different path. For example, in The Bloody Chamber, the mention of the white lilies, the ruby choker and later on the discovery of the marquises previous wives lead us to believe that the new wife has landed herself in danger but in the end it is the shock appearance of her mother which leads to the Marquis being killed and not the woman he was married to.All the mentioned narrative techniques play around with the version of the story and have stored in our head from childhood, and if we do not already know and recognise the story then we follow what we would expect to happen, the path a fairytale would take. In Angela Carters versions of the stories she takes the reader of the path a traditional story would take. The modification and altering in the storylines of each story make it enjoyable to read and they challenge, subvert and reverse our expectations.

Future of Professional Psychology

Just like any other field, professional psychology has undergone a lot of evolutions and changes that are deemed to affect its future in different ways. This piece of work discusses the future of professional psychology with much emphasis being given to the influence brought about by special populations on the field of professional psychology. There are various groups that can be considered as special populations in the field of professional psychology.Advertising We will write a custom essay sample on Future of Professional Psychology specifically for you for only $16.05 $11/page Learn More They include the children, people with mental and physical disabilities, hepatitis infected patients, pregnant mothers who have little or no access to healthcare or prenatal services, the minors and the elderly individuals with chronic diseases like cancer, drug addiction, diabetes and HIV/AIDS, those that suffer from cultural crisis, among others depending on the em erging problems that face individuals in the society. The existence of these special populations has led to changes in the roles of the psychologists to encompass the needs. There have been changes in the working grounds for the psychologists and the psychological services that they offer due to the changes in individual’s lives and the problems they encounter especially the special populations. This has definitely raised an alarm in the field of the professional psychology today. The evolution in the field of professional psychology has been brought about by the extension and diversification of the practices into new areas that the psychologists never ventured into initially. Some of the areas include forensic psychology, feminist psychology, child and family psychology, multicultural psychology, psychopharmacology, geropsychology, neuropsychology, rehabilitation psychology among others which touch on the different issues affecting people including the special populations (L evant, 2000). The future of professional psychology has been influenced by the emergence of different special populations which, in a way has brought about changes in the professional practices with an aim of covering all the societal needs. It has also brought about the aspect of the redefinition of psychology, shifting it to primary health care from the original mental care.Advertising Looking for essay on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is because the professional psychologists are now concerned with other health care services apart from the initial concentration on mental health care. Provision of primary health care would mean the psychologists offering their services to a bigger group of individuals who do not necessarily have access to mental health care and probably do not take their problems to be psychological, which is a requirement in the case of mental health care provision. The future of professi onal psychology is bright as the psychologists are likely to take a front lead in health care provision working along with other medical practitioners like the nurses and physicians. It is also likely that with their increased importance in the medical field, the psychologists will become the primary caregivers where they will be in charge of the initial steps of handling patients like diagnoses and dealing with their cases and only referring them to other medical practitioners where necessary or when they cannot handle the cases. The future of professional psychology also depends on the ability of the psychologists to respond to significant health issues, for instance, public health and the needs of the society hence their increased participation in public policy issues. The evolution in the field of professional psychology necessitates for changes in the education and training programs of the psychologists to encompass the new developments in the field (Levant, 2000). Reference Le vant, F.R. (2000). The Future Evolution of Professional Psychology. Web.Advertising We will write a custom essay sample on Future of Professional Psychology specifically for you for only $16.05 $11/page Learn More This essay on Future of Professional Psychology was written and submitted by user Carl Nielsen to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

7 Sound Techniques for Effective Writing

7 Sound Techniques for Effective Writing 7 Sound Techniques for Effective Writing 7 Sound Techniques for Effective Writing By Mark Nichol The following rhetorical tools enrich writing by eliciting a primal emotional response in readers: 1. Alliteration Alliteration, the pattern of two or more words within a phrase or sentence that begin with the same sound, is an effective form of emphasis that adds lyricism to even straightforward prose and influences the mood. Alliteration can be delivered in consecutive words: â€Å"They have served tour after tour of duty in distant, different, and difficult places.† Or it can recur with gaps of one or more nonalliterative words: â€Å"Squaring our performances with our promises, we will proceed to the fulfillment of the party’s mission.† 2. Assonance Assonance, akin to alliteration, is the repetition of vowel sounds in a phrase or a longer passage: â€Å"The clamor of the band addled them.† 3. Consonance As the name implies, consonance refers to repetition of consonants specifically, those at the ends of words: â€Å"Their maid has spread the word of their deed.† 4. Onomatopoeia This term refers to words that are sound effects, indicative of their meaning or otherwise imitative of sounds: â€Å"A splash disturbed the hush of the droning afternoon.† 5. Repetition Repetition is the repeating of a word or phrase to produce a pattern or structure that strengthens the cumulative effect of a passage: â€Å"When I find you, I will catch you. When I catch you, I will cook you. When I cook you, I will eat you.† 6. Rhyme Rhyme, the matching of identical or similar word endings in sentences of prose or lines of poetry, needn’t be limited to lyrical contexts: â€Å"If it doesn’t fit, you must acquit.† 7. Rhythm Rhythm, the deliberate manipulation of syllabic patterns in a passage, like rhyme, should not be consigned solely to poetry: â€Å"The eager coursing of the strident hounds and the sudden pursuit of the mounted men drove the bounding prey ever on.† When employing one or more of these techniques in your writing, keep these points in mind: Be sure they have intrinsic value to the content and do not simply showcase your cleverness. Employ them in moderation, and be true to your voice and the tone of your writing. In serious expository prose, no more than one or two instances will help readers retain important information or strengthen a memorable conclusion. A more casual, lighthearted essay can afford a few more tricks, especially as mnemonic devices. A humorous piece allows you to be more indulgent, but an excess of use can quickly become wearisome and counterproductive. Study the masters, take note of their restraint and originality, and use those lessons as points of inspiration for your own applications of these techniques. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Possessive of Proper Names Ending in S11 Writing Exercises to Inspire You and Strengthen Your WritingNominalized Verbs

Transition to Democracy in Africa Essay Example | Topics and Well Written Essays - 1250 words

Transition to Democracy in Africa - Essay Example The first part analyzes the decisive transition to democracy by South Africa and the policies adopted by the country, and the second part examines the difficulties and challenges that hinder the transition to democracy for many African nations. Part 1 The decisive democratic transformation by South Africa has been a source of inspiration for civilization across the world. Only a few analysts predicted such radical progress, considering the bloody and long history of the country against apartheid. Indeed, majority of the experts expected the country to succumb to ethnic violence common in many African nations when repression begins to transform to revolution. Today, many parts of the African continent and across the world are experiencing civil wars, with international terrorism plugging both developing and developed world into a state of anarchy. There is need to design democratic preventive and resolution methods to create a peaceful world free from hatred, bitterness, wars, enmity, and oppression (Donaldson and Marais, 2002). The experiences by South Africa may provide some invaluable insights for transition to democracy for other countries. The apartheid regime responsible for the reign of terror for more than four decades and the subsequent incarceration of thousand of people is among the most ruthless and heartless regimes to ever occur since Hitler’s reign in Germany. This is why the peaceful transition to democracy by South Africa remains one of the most significant democratic transitions in the world. The racial prejudice and discrimination against the natives of the country began in 1652 with the first Europeans from Holland. The intensity of racial discrimination against the indigenous people, particularly the San and the Khoikhoi increased during the subsequent domination by the British and Dutch in Cape Colony. However, the Dutch established inland colonies, resulting to clashes with the British coastal colonies, and ultimately culminated to the Boer war between 1899 and 1902. Nevertheless, there was some power sharing between the British and the Dutch (now refereeing to themselves Afrikaners) until in 1940s when the Afrikaner National Party gained a stronger majority (Nathan, 2004). The African National Party institutionalized discrimination after coming into power in 1948. The strategists in the party invented apartheid to enable them cement their control over the social and economic system. The concept of apartheid was to ensure white dominance and extending racial separation. Thus, the â€Å"Grand Apartheid† plan was set in motion in the 1960s, focusing on police regression and territorial separation. The party enacted apartheid laws touching all aspects of life. With the assistance of the European Community and the United States, the pressure began on the South African President Botha to dismantle apartheid in 1980s. The end of 1991 saw the revoke of the legal apartheid framework. However, internal violence continued, but Nelson Mandela and F. W. de Klerk reached an agreement for the implementation of majority rule in 1993. Mandela was able to convince the United Nation to lift the remaining sanctions on the country.

Winshield Survey Summary And Relection Essay Example | Topics and Well Written Essays - 250 words

Winshield Survey Summary And Relection - Essay Example In this way, community partnerships arise in the form of the community members working together with the various health providers in their within for the easier facilitation of betterment of community health (Rohrer, 2010). Participating family’s community and environment (Riverside, Ca) is a superb initiative in the way it eases healthcare awareness and outreach to all community members in the region leading to a healthier community. It is an aspect I would recommend adoption of in every community. Cultural diversity and vulnerable populations within the communities mostly have a sense of alienation both by others and by themselves. Due to this health care providence and services are not as effective in reaching them as the other community members. This may lead to weaker communities thus advocating for outreach programs in their target. There are various aspects of the community that could affect resident health. These range from internal and external conflicts, adverse cultural beliefs and practices that demine conventional health care, cultural diversities leading to segregation of population groups, and population demographics such as overpopulation among others (Rohrer, 2010). This has effect in various ways such as inaccessibility to health facilities and straining on their workload capacities. There are various Healthy People 2020 LHI such as low mortality rates in the community (Rohrer, 2010). This is as a result of reduced health related deaths due to good health care standards. This will lead to a healthier and improved working population. This will enable for development to

Psychology Essay Example | Topics and Well Written Essays - 500 words - 40

Psychology - Essay Example eeling and 1ehaviour of individuals are influenced by the actual, imagined or implied presence of other human beings.† In other words, the concept itself talks about the mindset of a crowd of people living in a particular environment, brought up in a particular manner and dealing with everyday situations the way that they feel best, however, at the same time, their thoughts may not be compatible with people belonging to a different society. The main aim of this subject is to understand various topics like social behaviour, individual conformity to a group of peers, as well as emotions that one experiences like aggression or prejudice towards something. Understanding social interaction is very important because it forms the basis of human relationships; only when one is able to understand the thinking of another will he be able to act in an appealing manner to be accepted by that person. This is a subject that is prevalent in all streams and aspects of the world; may it be education, work or a personal life, it is pertinent to understand social behaviour in order to comprehend the social psyche of an individual and act in a befitting manner. It cuts across all other subjects especially other disciplines of sociology itself because it aims to decipher people’s notions and apply it to daily living. The interesting thing about this subject is that it focuses not on a particular individual and his characteristics or traits but on a group of such people and their collective behaviour while being part of a bigger picture and being caught in a different situation. People often manipulate their emotions and conduct in order to fit into various situations and feel comfortable in various circumstances and thus this subject assists in breaking down the psyche of an individual with respect to the entire social surrounding or setting and finding out where he or she may be going wrong with respect to their own identities. Social psychologists thus focus on situations that

Critical evaluation of leadership theories

Critical evaluation of leadership theories Leadership is process in which a leader givers the resolution to his followers and ask them to take actions beside him. Leaders have some capabilities to tackle with some issue and problems and he who take the initiative called a leader and when people follows him, then it come out as a leadership. Leader is person who has some born qualities and all of his followers like and appreciate him because of his leadership qualities. Leader is person who learns, who is enough energize and acts in such a way those people respects him and follows him, and he develop himself in such way that become empower with authorities and recognize achievements. Leaders have some born qualities and these qualities assured him to be a leader and lead a team. Some of his skills are born, but some of them he adopts from the day life and from past experiences. According to Mitchell (2008) Leadership has been seen as the focus of group processes, as the personality attribute, as art of inducing compliance, as an exercise of influence, as a particular kind of act, as a form of persuasion, as power relation, as an instrument in the attainment of the goals, as an effective of interaction, as a differentiated role and as the initiation of structure. According to Bernard M. Bass (2006) An interaction between two or more members of a group that often involves a structuring or restructuring of the situation and the perceptions and expectation of the members. Effective leadership always tries to achieve the goals of the organizations smartly, and completion of all jobs is guaranteed by effective leadership. Leadership has a classical history and now this is a modern way of directing the organizations and management of these organizations. Leader is person who motives these followers and become a famous person because of his leadership qualities, leader is figure of any organizations how meets with other people and directs them as a figure head. Leader is person who manages the managers; in fact leaders have some attributes of managers in his leadership so leaders are someone who directs the managers. In big organizations leaders move around international in multinational companies and on small level leaders are meant to be as figure head. Ingredients of leadership: Leaders must have the following ingredients within them (Kondalkar 2009). Ability to use power effectively A born leader inherit power and he knows how to use it, he also know the legitimate way of using this power, by this is become successful to achieve expert power, referent power, reward and coercive power . This ability makes him authoritative. Ability to comprehend People of civilization have different mood and behaviors and these mood and behaviors changes with time, to understand these natures is a tough task, but one successful leader must have this comprehended ingredient in him. This ability to comprehend his followers gives him more respect among his flowers and they start believing him more because leader is more into their personal lives to understand their expectations. Ability to inspire Followers always tries to perform according to their leader and they get inspire from him, he is does is always in the notice of his followers. People get inspire by the devotion, charismatic personality and his appeal in the favor of their willing. Leadership style In the leadership style firstly, leader must be devoted to his passion to lead his people and secondly he must create the sense of motivation among his followers. He must develop a way where he can influence his followers for the effective and efficient performance. He should indentify what leadership traits must be there in the personality of a leader and how to use these leadership abilities and skills. If we talk about the leadership style then it is most important to talk about the skills these leaders have. Mainly these skills are categories into three main parts that are useable in different levels and situations (Kondalkar 2009). Human skills One leader must be human to his followers, this skills is concerned with interpersonal relations with his subordinated and all the other persons who are in relation with leader. A leader influences, motivates and ask his followers to be obedient on all his rational sayings. Conceptual skills This skill revolves around the strategic and authoritative level; this kinds ability is useful in taking long term and in strategic planning. As all followers considers the leader an influential personal so they all thinks him reliable to believe on. Technical skills A leader must be sound good in technical skills, by this the subordinates have trust that their leaders knows all and can take out them from any technical fault happens in organization. Leadership styles and theories: Followings are different types of leadership styles which are actually implementation of classical and modern leadership theories. Great man To answer the question what is the difference between leadership and in an individual? Great man theory came up. This theory gives foundation to all theories. The foundation or the critical point of this theory was all leaders are great man and all of them come from a nobel and social background, all these great man are good planner, coordinators, achievers, organizers and controllers. After Great Man theory philosopher tried to joint some traits to leadership theories. So, as a result trait theory came up. Trait Theory Trait theory is basically come from the foundation of Great man theory. In great man theory it has been discussed that all the leaders have some born qualities and in trait theory philosophers tries to identify those qualities and skills (Stogdill, 1974). These skills are the main objective of this theory. It says that leader and some traits and skills with them. Every theory have some assumption with it, traits theory have following assumptions associated with it; it says that it is assumed that leaders are born with inherit traits, these traits are part of their own personalities and which distinguish them from others, the good leaders adopt some of traits and skills by the time they become leaders. Autocratic Leadership style: In these style leaders uses downwards communication style from leaders to subordinates. This style is applicable when there is quick decision is required and large number of un-skills employees are there. In this style suggestions from employees are not being entertained (Lewin 1939). Participative Leadership Style: This is democratize kind of style, here leaders involves their followers in to the decision making process and all the decision taken by the leaders are participative by their followers. A leader motivates his employees to take decisions and he entertains their suggestions. This style encourages employees to work with more efforts. Free rein style Leadership Style: In the style leader allows his teams to take decisions at their own and work freely. It gives the sense of responsibility and authority to the teams and they feel good to work at their own. Management Grid Management grid has two directions: Management have concern of people, and Management concern of production All together it contributes 81 different leadership styles. Following graph entails this model. picture_blake_mouton_managerial_grid.gif Five main leadership styles indentified by gird are: Improvised management Style: They put less effort but tries to get work done. This is sort of lazy approach. Country Club management Style: Here the management tries to help the employees to get their job done, management want that all the organizational objectives must meet so they care about the employees. Middle of the Road Style Organization-Man Management: There is balance in between the efforts and people at work. Here labors or the staffs dont put much effort to get the job done but still they can put more efforts. Produce or perish Style Authority-Obedience Management : In the style of management there is a strong focus on task, but not much concern about the people at work and firing (wherever possible) of people is also part of this style. Team Style Team Management: Here people are committed to work as teams (Blake Mouton, 1964) citied by Alan Bryman, A. (1986). Contingency approach to leadership: It says that no leadership style is appropriate in all kind of situations. They need to change their selves from time to time and situation tot situation. It depends upon the different variable to take the responsibilities and to change their behaviors. According to Martin, B. (2006) Any situation plays a large part in determining qualities and the leader in situation and the leadership qualities and the product of previous leadership situation that molded individual. Path-Goal theory: This theory accompanies contingency and situational leadership theory but in path-Goal theory has some different variables which are important in leadership. Path-Goal theory can be defined as this is all about leaders who motivate their followers to accomplish the goals and tasks asked them to complete (Rowe, W. Guerrero, L. 2010). Subordinates Obstacles In the path goal leadership, a leader makes it possible to motivate followers to accomplish the task and ask their followers to walk through these defined paths to achieve goals and objectives. Leader thinks to clarify the goals and task so that a followers easily get their defined goals. Path-Goal theory can be elaborated through flowering diagram. Goal / Productivity Path Path Path-Goal Leadership Defines Goals Clarify paths Removes obstacles Provide support Charismatic leadership: According to Walden, M. Thoms, P. (2007) Charismatic Leadership describes a style of leadership that is inspiring and stimulating. These leaders attract and influence their follower by their charm and personality. Some of assumptions are associated with charismatic leadership that is as follows: They have charm and grace in their personalities that influences followers. They are confidence and have belief on their selves. Charismatic leader makes their group of people and make them prominent and different from other group of people and they stick to these groups and become leaders of that group. Transactional Theory and Transformational Theory Bass (2006) says that transformational leaders always influence their followers and get respect and admiration. There are few assumptions of this theory: People must aware of the responsibilities and importance of the work. They must work in teams to enhance productivity. Ruth Chambers. R, (2007) Transactional leadership concerns maintenance and monitoring of a pre-existing service, having an operational rather than a strategic focus. There are few assumptions if transactional theories are: Teams must be motivated through rewards and punishments. One should have social relationships to have great command. Their sole purpose must be that they work what they have asked to do. Part Two: Determine leadership approaches relevant for the 21st century, drawing on theories and tools as practiced by leading international organizations. Leadership models and competency frameworks: In different organization different model of leadership are being operational and they have sat their own competency frame work. Some of renowned organizational and their competency frame works are as follows. To elaborate leadership models and competency frame work we can describe in through following examples. Minnesota Mining Manufacturing Co. (3M): MINNESOTA MINING AND MANUFACTURING CO (3M) has defined leadership and competency model in such a way. Fundamental Leadership Competencies Essential Leadership Competencies Visionary Leadership Competencies It shows that these competencies may be shown by the individual at the time of hiring and with time it developed by individuals progression. It must show commitment and integrity to the corporate values of the organization. It must be capable of handling technical situations and also communicate clearly and concisely. Must have sound knowledge to deal with the corporate challenges. It shows that now individual will develop essential skills as he becomes the part or department and the unit. It gives the value to customer and makes customer happy. Here they selects and retain the developed staff and work force and respects their contribution and individuality. Motivation and encouragements may be provided to upgrade their moral and their performances. Here 3M leaders possess to assume that the level of responsibility is high. They are now working globally and taking care of visionary aspects. This global leaders works globally in multicultural environments. These leaders make long term strategic plan to pursue a common goals and objectives. They also try to support the innovations and new experiments. New business alliances also build by 3M. They try to take advantage of maximum use of resources. FedEx Leadership Competencies FedEx has a system for rating aspiring leaders according to 9 attributes: Charisma Individual consideration Intellectual stimulation Courage Dependability Flexibility Integrity Judgment Respect for others Shell Global Leadership Competencies The Leadership Framework used by Shell includes nine key elements as indicated below: Builds Shared Vision Champions Customer Focus Maximizes Business Opportunities Demonstrates Professional Mastery Displays Personal Effectiveness Demonstrates Courage Motivates, Coaches Develops Values Differences Delivers Results These above key attributes are parts of leadership competency framework. Leadership Qualities required: A good leader should possess certain qualities: Intelligence: A leader should be intelligent that he foresee problems and gives solutions to these problems in a intellectual way. Communicative Skills: A leader should have effective communication skills; he should communicate clearly and precisely. He must look into what ways of communications are suitable at what time. Objectivity: A leader should be impartial and not to be bias on any situation of decision making. Knowledge of work: A leader must possess sound knowledge of work, he must know what is he going to do and must consider his leadership skills. Human Relations: A leader should be good in making relation inside and outside the organization. He must keep good public relations. Self Confidence and Will-Power: A good leader is people who have confidence on himself and will power of combating with every situation. Empathy: Good leader must have empathy to his followers and he must respect the view points of others. Sense of Responsibility: A good leader must keep the sense of responsibility; he should not lose temper in any situation and present himself as a good leader in front of others with sound authority and responsibility. Awareness: A good leader is always proves good leader when he keep looking his strengths and weakness, he must overcome on his weakness as soon as possible to present himself well aware leader. Sound health and Stamina: A leader must have sound health, both mental sanity and physical fitness to combat with the situations that are coming ahead. Conclusion: Leaders are born not made, seems to be true as leader come up with their own notions and skills, it can be seen from the history too, as some great leader were meant to be great and they had all leadership qualities but with the time these leaders polishes their skills. They learn from the experiences and from the past examples.

The Travel Expense Billing Controversy and False Claims Act Essay

PricewaterhouseCoopers LLP (PwC), a major accounting firm, was engaged in unethical billing practices that generated millions of dollars in additional revenue to the company. PwC was charging its clients the full price of airline tickets and other travel expenses, such as hotel rooms and car rentals, while it was actually expending only a small percentage of the full amount billed to its clients due to applied rebates and discounts it received under travel agencies and airline contracts and negotiations. Therefore, the company was â€Å"overcharging†¦ clients and pocketing the difference without revealing the practice† (AccountingWeb). However, since Neal A. Roberts, a PwC employee, discovered his employer’s travel billing practices, PwC found itself in a very difficult situation. Mr. Roberts wasn’t in agreement with his company’s billing method and made several attempts to address the problem while working for his firm without much success. He reache d out to the company’s ethics department and to an in-house PwC lawyer, but only managed to have the company’s policy revised, not corrected. A group of people (mostly the company’s partners) decided that under the new policy, PwC would have to disclose most of the discounts to its clients but still keep 8 percent of the rebates as a â€Å"cover our costs† fee while retaining the â€Å"millions†¦ collected previously on the earlier rebates† (Carroll and Buchholtz 630). Despite these policy changes, Neil A. Roberts remained dissatisfied and decided to file a False Claims lawsuit against PricewaterhouseCoopers LLP. The False Claims Act is a federal legislation that was established to make sure companies were not circumventing the government. Under this legislation, anyone who knows about â€Å"companies that are defrauding the government may sue on the government’s behalf and share in the proceeds of the suit† while being protected from workplace retaliation under the qui tam (also known as a whistle-blower) provisions of the Act (Carroll and Buchholtz 630). In December 2003, Mr. Roberts won the False Claims lawsuit against PwC after much investigation, and â€Å"the accounting firm agreed†¦ to a settlement valued at $54.5 million† although it denied the fraud allegations (Weil 1). Considering this travel expense billing controversy, the company failed to obtain integrity and professionalism by carrying out this unethical pr actice for its own benefit. It was selfish, only seeking profit, and neglected its reputation in front  of clients and the market. In addition, the firm also failed to elaborate important policies and regulations in regards to this unethical practice in order to prevent employers from attempting this illegal action. Moreover, the accounting firm was lacking an effective stakeholder management and important principles that could have helped build stakeholder relationships. Since the company’s primary and secondary social stakeholders are the employees, managers, clients, ethics committee, management committee, travel companies/airlines, and federal government, PwC should develop a strong stakeholder culture and stakeholder management capabilities. They can effectively address stakeholder issues and relationships, analyze the stakeholders’ power, monitor their interests and needs, communicate with them regularly, and stay engaged with them. In doing so, the company would be able to identify strategies for dealing with the key stakeholders and consider the relative power of different stakeholder groups along with their importance to the issues confronting the organization. PwC desired to be seen as an ethically responsible company by having an ethics committee, but instead, it was only trying to be ethically responsible through legitimation, which is â€Å"a dynamic process by which business seeks to perpetuate its acceptance† (Carro ll and Buchholtz 95). The firm wanted to continue to obtain financial gain even though Mr. Roberts and other partners had already questioned its practices. For instance, modifying its policy to offer discounts of 28 percent while still keeping 8 percent as a service fee. As a result, all these issues influenced Neil A. Roberts’ decision in filing a False Claims lawsuit against the accounting firm. The False Claims Act is good in its sense, which allows an individual to report a company whenever it is engaging in illegal activities, but Mr. Roberts could be using this Act to gain financial gain as he also participated in the False Claims lawsuit against IBM that settled in 2007. Consequently, these allegations create some concerns in regards to Mr. Roberts’ intentions. Was he acting ethically to overturn unethical companies or was he just acting to simply obtain financial gains, as the Act awards individuals a share of the winnings when they seek fraud damages on behalf of the government? All things considered, PricewaterhouseCoopers LLP could have avoided this multimillion dollar lawsuit and scandal if only it had maintained its corporate legitimacy by observing all laws and regulations, and practicing good ethical principles towards its stakeholders. Works Cited AccountingWeb. PwC to Settle Travel Expenses Lawsuit for $54.5 Million. 23 December 2003. Web. 28 September 2014. Carroll, Archie B and Ann K Buchholtz. â€Å"Corporate Governance: Foundational Issues.† Business & Society ; Ethics, Sustainability, and Stakeholder Management. South-Western Cengage Learning, 2012. 94-120. Paper. Carroll, Archie B and Ann K Buchholtz. â€Å"The Travel Expense Billing Controversy and False Claims Act.† Business & Society ; Ethics, Sustainability, and Stakeholder Management. Ohio: South-Western Cengage Learning, 2012. 628-31. Paper. Weil, Jonathan. â€Å"Court Files Offer Inside Look At Pricewaterhouse Billing Clash.† The Wall Street Journal Online (2004): 1-4. Web. 28 September 2014.

Poverty and Progress: Are we suffering from delusion of poverty?

It is indeed that most Filipino today suffers from delusion of poverty which is a false belief of a person that he or she is impoverished or will be deprived of material possessions or a person’s mindset the he strongly believes that he is financially incapacitated. Many people will use the excuse of this is the way I was born or this is my environment and I cannot change it. Through these statements it shows that most of the time it is because of your own mindset the reason you are where you are today. We have all heard, you are where you are today because of what you did yesterday.If you didn’t change or plan ahead yesterday, then you can expect today to be different until you change. A poverty mindset can manifest itself in a lack of vision for the future. You end up stuck in a financial rut, perhaps working a job that barely meets the financial needs of your household. When you lack vision, it’s hard for you to believe that God would give you an idea to take your household to prosperity. And if God does give you a big idea, you either will not follow-up on it, or you will find a way to sabotage it. Your poverty mindset keeps you stuck where you are.If a person feels less than others then he will not feel deserving. If he does not feel deserving, his life is based on desperation and wanting, rather than from joy and abundance. If one feels abundant, he will have abundance. If one feels desperate and wanting, he will expand the poverty in his life. Wealth or poverty is something that resides within. Poverty is a state of mind and about perspective not always about money. It is a fear of never having enough. To break that state of mind we have to make different choices and unblock the shackles that have been placed on our minds by our parents and the society around us.Our beliefs about how the world works is passed down from generation to generation. If your parents have a poverty mindset, it’s highly likely that you grew up with th ese same beliefs. People may say that they want to be wealthy, however a mindset that is set for poverty cannot handle a sudden increase in wealth. Because of the delusion of poverty mindset, you never set up a written budget to plan the use of your finances. You never set financial goals for what you want your money to accomplish. You just let it flow through your fingers and out of your pocket and the end result is being broke.That’s the type of mentality that keeps people in poverty. Often, thinking that we’re â€Å"poor† while others are â€Å"rich† is a result of comparing ourselves with other people. The first step is to stop comparing ourselves with others. You don’t need lots of money to be rich. Poor people put a high priority in having cash on hand. They do pocket accounting. What cash they have in their pocket is often how they manage their money. They do not like checking accounts because it requires financial management. Delusion of po verty has nothing to do with money, it has everything to do with the willingness to communicate and face a problem.Growing up in that environment absolutely shapes one’s mind about money and life. People who heard from their parents that â€Å"we can’t afford this and can’t afford that†, as if there was no other way to get money other than welfare. There was no budgeting to help make the money last the full 2 weeks. They get their check and blow it on junk food, alcohol, drugs etc. Then act like victims for the rest of the days while waiting for the next check or the next binge. Change your environment and you change your financial future. Where did you learn your financial habits? Other adults: primarily your parents.We spend the way they spend. We value what they value. We carry their views on most things. So if your parents spent foolishly, their actions taught you to spend foolishly. If your parents spent wisely, you would gravitate towards wisdom in finances. If your parents were really wise they would have explained why they spend the way they do and how to by-pass financial failures through proper money management. People who grew up hearing a language of poverty that sounds like this: â€Å"we can’t afford it†, â€Å"we don’t have the money†, â€Å"that’s for the rich people not for us†. All of those statements are victimized, poverty statements.Change your language, and you change your financial future. Even the rich people suffer from delusion of poverty according to the Philippine Daily Inquirer (2007, January), â€Å"As the economy dips precariously, people who still have a lot of means are freaking out†. According to Dr. Kotbi from his interview in New York Times (2009,Jauary) he had a wealthy woman patient, worried about whether she would have enough money to buy groceries, refused to eat. Another patient, a real estate investor grew so paralyzed by financial fear that h e asked his wife, who had hardly paid a bill in her life to take over the family finances.Dr. Kotbi said they often suffer â€Å"delusions of poverty† which is in the Diagnostic and Statistical Manual of Mental Disorders, associated with psychotic depression and despite retaining millions of money in assets, are crippled by self-doubt, loss of power, and sometimes guilt. These people have fear of being poor. I hate this delusion of poverty in our country where poverty is imbibed to all of us: ‘Hindi ako makakapagtapos ng pag-aaral kasi dukha lang kami’ or ‘Anong magagawa namin? Eh mahirap lang kami? ’ It’s always like that. I also hear that from my neighbors, saying everyday that they are just poor folks.I hate that in every election season, the candidates that we see on television hail themselves as messiahs or the bringer of solutions to poverty. Or perhaps, a knight in shining armor, ready to rescue a poverty-stricken maiden. We should acce pt the fact that the way we think affect our actions. Yes, somehow we are poor but we can be rich also. We need to be aware of a self-defeating thought process or activity in order to change our poverty mindset. Remember the sayings that what your mind can conceive your heart and body can achieve. It is the time to cut the chain that ties Filipino to the endless delusion of poverty.

buy custom Bone, Muscle Mental Health essay

buy custom Bone, Muscle Mental Health essay Bones, muscles, and joints hold together our body and effectively support the body movement. They all together form musculoskeletal system which is a locomotor system for the body. Healthy bones and muscle are important for everyone and this can only be achieved through proper exercise and having balanced diet. Nutrition is the driving engine for healthy body functions. The adult skeleton is made up to 206 bones and 600 different types of muscles. All these play a role in coordinating the body movement. For an individual to have strong body bones, sufficient exercise and good diet is necessary. To maintain healthy body, a good balanced diet and exercise is important. Good nutrition and a well balanced diet involves taking different kinds of healthy foods that keeps the body to work very well and is able to prevent opportunistic diseases. The diet also helps the body to get enough energy which is also drawn from exercise. Exercise is beneficial for our body since it promotes healthy heart function, good mental processes. It also helps in both bone and muscle development which in turn can help in changing mood thus eliminating stress and depression. When an individual is stress free, there is high level of concentration which helps to improve performance. Exercise also keeps the mind alert, cerate strong bones, and relieves stress. This enables a person to be very happy. There close relation of diet, stress reduction and exercise. In a way, one option leads to the other and consequently all shall be affected. Finally, it is important to note that mental health, bones and muscles are interrelated in their functions. For instance, strong bones mean a strong muscle and reasonably there will be a good mental health. Buy custom Bone, Muscle & Mental Health essay

Depletion of Ozone Layer essays

Depletion of Ozone Layer essays The issue of whether the people of the world have exaggerated the threat of the ozone depletion has been widely debated. It is an important issue because it concerns health and well being now and tomorrow. A variety of different arguments have been put forward about this issue. Because air pollution is greatly affecting the ozone, America needs to take immediate steps to stop ozone depletion. This essay will examine different arguments concerning the ozone layer. Ozone is a highly irritant gas, which is formed in our atmosphere in the presence of sunlight from other air pollutants, including nitrogen oxides and hydrocarbons. These precusor pollutants, which cause the formation of ozone, are emitted by pollution sources. The adverse health consequences of breathing ozone at levels below the current U.S. National ambient Air Quality Standards (NAAQS) of 120 parts per billion are serious and well documented. Observational epidemiology studies have shown compelling and consistent evidence of adverse effects by ozone below the current standards. Considering the published results from various cities, the EPA analysis under predicts the respiratory hospital admission benefits of their proposed regulations. Airway inflammation in the lung is among the serious effects that have been demonstrated by controlled human studies of the ozone at levels typically experienced by most Americans. Exposures to ozone and particulate matter air pollutio n have been linked to medically significant adverse health effects. The current NAAQS for these pollutants are not sufficiently protective of public health. Both the ozone and particulate matter standards have vast implications for the equality of life and the economy of the United States. The vast majority of Americans support improving and enhancing the quality of their life by eliminating or decreasing air pollution. Americans are quite w ...

Criminal law in UK Essay Example | Topics and Well Written Essays - 1500 words

Criminal law in UK - Essay Example Center of discussion in this paper is criminal law, a branch of law that deals with crimes committed against the public authority. Criminal code covers the crimes punishable by criminal law while procedural law deals with the prosecution process and the recommendations for punishments and sentencing under the criminal law. Historically, the three broad categories of crimes covered by the criminal law included felonies, treason and misdemeanors. Criminal code has being extended to cover new forms of crime like organized crime, terrorism and money laundering which have been occasioned by the convergence of global economies and changes in both the global political and social structure. Several legal scholars have identified numerous salient features which distinguish criminal law from civil and commercial law. Criminal law has been identified as a worthwhile in achieving a certain level of societal morality as well as an efficient mechanism of responding to wrongful acts. Criminal law m ainly is legislated around the harm principle and the public order rather than private wrongs. Several aspects of criminal law whether from the crime committed point of view or the prosecution procedure are able to distinguish criminal law from other types of law from both non-legal perspective and legal perspective. Crimes punishable under the criminal law are based on the actus resus that simply means a bad act and mens rea which simply is the bad mental state of an individual. Criminal law is irrelevant when other laws exist to punish the crime like the tort liability laws or when in the act of committing the crime there was no immoral intent like in the strict liability crimes that are punishable by other laws4. Purpose of criminal law Generally, the main purpose of criminal law is to regulate the behavior of the citizens of a particular country. Criminal law seeks to punish individuals who go against the limits and boundaries of societal morals through legal action against the offenders5. Criminal law includes statutory laws that are legislated by the federal, State or local governments and case laws also refereed as common laws and which exist from one generation to the other. Criminal law is also aimed at protecting the offender. The victims of the crime will usually desire some revenge hence they will have methods of preventing such harms to them in the future6. Usually, the law takes in to consideration their genuine concerns about the possibility of future injury to them from the same source. Historically, before many nations established organized judicial systems, the avenge of the injury or harm was left to the victim or other powerful persons who could protect the injured hence in modern economies and societies, the state has the duty to protect the offender from revenge as well as bring justice to the victim and protect the injured from any possible future harm from the same source7. Criminal law has a restoration function. In some criminal justi ce system, the position of the victim is usually considered during the trial hence the defendant may be required to pay fines as well as serve a period of time in prison or community service8. Every country has to have a justice system which is ideal to prohibit criminal acts which violate the public interests hence one of the purpose of the criminal law is deterrence of criminal acts through the punishments contained in the criminal code. The most effective mechanism to achieve deterrence is immediate punishment for offenders who are found guilty of criminal acts after the legal action9. Criminal law also can create general deterrence which many legal scholars have pointed out as a cost-benefit way of deterring people from creating crimes. General deterrence may require the population to be educated hence the public must be aware of what is criminal like parking in prohibited places or driving while drunk hence the principle of malum prohibito should be applied. According to malum in se, the public are deemed to

Stragetic Management in Restaurants Research Paper

Stragetic Management in Restaurants - Research Paper Example This is an analytical research as the topic is analyzed based on the information that are already available and based on the analysis the conclusion has been formed. It has been found that all the three restaurants have several departments and each department has its own role in the business operation. It is a challenge for every restaurant to maintain cooperation with each department. The good team performance has helped the restaurants to attain high level of customer satisfaction and expansion of outlets. In literature review, the brief understanding about different aspects of team management in restaurants has been provided. In analysis chapter, the broad analysis of impact of different managerial departments and teams of Pizza Hut, KFC and Burger King have been described and in conclusion chapter the major findings about the research problem are presented. Table of Contents Executive Summary 2 Introduction 5 Opening Paragraphs 5 Thesis Statement 6 Purpose 6 Literature Review 7 G reat Team of Management in Restaurant 11 Team Development 12 Threats in Developing Management Team 15 Good Management Team of Burger King 16 Analysis 17 Analysis of Pizza Hut 17 Management Team Structure 19 Kitchen Management Team 19 Impact of Great Team of Management 21 Analysis of KFC Management Team 22 Impact of Great Team of Management 24 Analysis of Management Structure of Burger King 25 Impact of Great Team of Management 27 Conclusion 29 Summary 29 Discussion 29 References 33 Appendix 39 Introduction Opening Paragraphs The thesis will provide an understanding of the importance of great team of management in restaurant business. This thesis will provide an insight about how a team impacts on a restaurant’s performance. In every restaurant there are several departments e.g. marketing, finance, operation, front office and kitchen and every department plays a vital role for making a restaurant successful. To offer great customer service, good team spirit is needed which can work efficiently towards a common goal. There are several factors that make a good team, which are clear and precise objectives, selection of right employees, allocation of right tasks, and support from managers or leaders. Failure of any of these aspects can result in disagreement between team members. Thus, managers or leaders must ensure to maintain all divisions and team members effectively to increase the business. To accomplish the goals of the restaurant, the team must work efficiently. Thus, it is the responsibility of the leader to set the standard appropriately to encourage team performance. A proper performance appraisal and reward can motivate individual employee as well as the whole team to perform well. Big restaurant companies such as McDonald’s, KFC and Burger King have good management structures and have great teams which help to provide good customer satisfaction. In 2008, McDonald’s and Burger King were the two most preferred restaurants of America. At the present time, the restaurant business is regarded as one of the biggest industrial sectors. People prefer to eat fast food more than ever before, in the lunch as well as during breakfast. Thus, good customer satisfaction can lead to improvement in business. In a restaurant, a customer expects quality food, quick delivery, cleanliness and good behavior from employees. To meet these expectations, a good management team is needed. Effective teamwork produces greater performance; good management helps to maintain

Freedom and Determinism Problem Essay Example | Topics and Well Written Essays - 1500 words

Freedom and Determinism Problem - Essay Example One should distinguish between the idea that events in the universe are linked causally and the idea that events in the universe are linked correlatively. In the first view, exemplified by Newtonian physics, is that the trajectories of billiard balls are determined by their interactions (using factors such as velocity, momentum, and so on). In the second view, certain events are correlatively linked to others, leading to the perception of a causal relationship. 2. Libertarianism Metaphysical libertarianism is the contrary position to determinism, holding that a human free will does exist and that free will is incompatible with determinism. A completely free will implies that no external events act upon or causally determine the chosen actions of human beings. In other words, a person is able to take any of a set of actions under particular circumstances; that is, his choice is not limited to only one possible choice, as is claimed by determinism. One should distinguish between the id ea that libertarianism applies to non-physical objects and physical objects. In the first view, the mind is a non-physical entity outside of physical causation and does not rely on the brain for causative explanations. In the second view, libertarianism implies indeterminism in the physical world (invoking ideas of newer quantum physics), which extends to the physical mind. 3. Compatibilism If libertarianism and determinism are two sides on a continuum, then compatibilism is the middle ground between those two positions. Essentially, the idea is that free will and deterministic causation are compatible ideas, making it possible to logically believe in both at the same time. Of course, compatibilists do not believe in the same kind of free will that libertarians do. While libertarians define free will in a way that is logically inconsistent with a physically deterministic universe, compatibilists define it in a manner that is consistent with a deterministic physical universe, making how one defines his terms very important in the debate. A common way of expressing the compatabilist view is explaining that man is not coerced into following his will; however, what he wills is likely subject to forces outside of his mental life. For instance, many human motivations and drives are unconscious, which points to a role both for determinism and man’s choice of actions in human life. This implies also that notions of â€Å"alternatives† used by metaphysical libertarians are not real. II. A. Do humans have free will? Humans have free will, but it is not a completely free will. Clearly, certain constraints inhibit the complete freedom of a human free will. For instance, a person cannot fly off a roof or breathe under water, even if there is a clear wish to do so. Moving physical and non-physical constraints aside, any person can clearly demonstrate a free will by choosing their actions among many alternatives. For instance, I can continue typing or get up to get something to drink. But one should notice that both of these actions are at the top of my mind because they are motivated by some process in my physical brain, subject to the causes and effects of electrical and chemical processes. This produces the compatabilist notion of free will: courses of action are suggested by my brain, which my mind eventually chooses from. Are all human actions determined? Not all human action is determined. From psychology, there are numerous examples of how human

Studying Abroad Essay Example for Free

Studying Abroad Essay Having a strong education is the best way to ensure a good future and fulfillng dreams. Therefore, I feel it is important to pursure my higher studies and have decided to study abroad, in particular. I have applied for this scholarship and chosen my major for the following reasons: to gain education of high quality, to get better employment opportunities, and to learn more about other cultures. The first reason for choosing to study IS is to gain education of high quality. As we all know, Europe is famous for the education that is provided by its strong universities, best professors, successful educational systems and methods. Graduating from prestigious colleges or universities like that is often regarded as an achievement in itself. Furthermore, a degree from a good foreign university always adds up to ones resume. Secondly, due to the lack of specialists in this major in my country, it is considered an advantage for me to have chosen to study IS because it will result in getting better employment opportunities. With the knowledge that I get from studying in such a field and applying ehat I have learned, I will have an added advantage over others. Last but not least, it is an exciting advanture to study out in a completely new enviroment. It will enable me to mature quickly and develop independence. For instance, joining the university will be the first experience to adjust to living away from family and friendes. Though there will be many difficulties like culture or lack of proficiency in laguage, Ill learn how to live on my own and look after myself after overcoming them. In conclusion, my desire to study abroad is based on getting best level education in the world, being offered better job chances, and experiencing new things. However, it does not mean that one can get this knowledge and experience just by going abroad to study. He / She must choose carefully which college to study in, and struggle for what he/she is longing for to improve oneself and ones country.

The Ethics of Stem Cell Research Essay example -- Genetic Engineering

According to the National Institutes of Health (NIH), stem cells are 1 "Cells with the ability to divide for indefinite periods in culture and to give rise to specialized cells." Stem cells are basically unspecialized cells that can, with proper physiologic or experimental conditions, become specialized cells. Specialized cells are usually called differentiated cells. These differentiated cells can then be used to repair damaged cells and eventually cure many diseases and disorders in humans. This could revolutionize the way society treats health issues. Instead of trying to destroy and sure a disease or disorder, doctors could simply grow new cells that would be able to repair or replace the damaged cells and tissue. Adult Stem Cells There are two major types of stem cells, embryonic and adult stem cells. Adult stem cells are the undifferentiated cells that are found in tissue and organs in adults. These cells are usually found mixed in with differentiated cells. These cells are used to repair and maintain the tissue in which they are found. Research of adult stem cells began in the 1960?s when scientists discovered them in bone marrow. Stem cells from bone marrow have been used in transplants for the past 30 years. Currently, scientists are unsure as to how adult stem cells develop. A major advantage to using adult stem cells is that each patient?s stem cells can be extracted, grown, and then reinserted into their body. This would ensure that the immune system would not reject the new cells. One of the problems with adult stem cells is that there are a very few number of stem cells in a sample of tissue. Another problem is that scientists are unsure about the flexibility of adult stem cells. Since they are found only i... ...ws-item94.htm >. Stem Cell Basics. 2002. National Institutes of Health (NIH). 16 Nov. 2003. ?Stem Cell Debate Revives an Old Ideological Battle,? New York Times [NY] 6 Jul. 2001. first ed.: A17 ?Stem Cell Research; Global Differences: As the U.S. Hesitates, Other Countries Move Ahead With Studies on Embryos,? San Jose Mercury News [CA] 7 May 2002, morning final: 1E. ?Tangled Issues In Congress: Cloning and Stem Cell Study,? New York Times [NY] 31 Jul 2001, first ed.: A17 ?Use of Cloning to Tailor Treatment Has Big Hurdles, Including Cost,? New York Times [NY] 18 Dec. 2001 first ed.: F2 What Are Stem Cells and What are They Used For? 2002. How Stuff Works. 15 Nov. 2003. . P1.http://www4.od.nih.gov/stemcell/figure1_primer0902big.jpg

Explain the Purpose of Hermeneutics

The primary need of Hermeneutics is to determine and understand the meaning of Biblical text. The purpose of Hermeneutics is to bridge the gap between our minds and the minds of the Biblical writers through a thorough knowledge of the original languages, ancient history and the comparison of Scripture with Scripture. Through Hermeneutics, Biblical Interpretation can be achieved in three ways; historically, the message and the doctrine. The Bible is totally authoritive and inspired by God, however is it propositional or not? To be propositional means that God reveals certain truths at which we respond in accepting these truths. These certain truths may be found in scripture, creeds and or the teachings of the church. Non-propositional approach emphasise God revealing himself at which we respond with faith being a personal belief in God, resulting in us developing specific ideas and or propositions about God. A non-propositional view believes the Bible is a source book of many different accounts of human response to the divine. In Hermeneutics, there are three, among many, significant schools of thought which we are principally concerned; fundamentalism, liberal approach, and traditional interpretations of Scripture. Fundamentalism was first used in the beginning of the 20th century, whose aim was to preserve what they saw as the ‘fundamentals’ of the Christian faith from being eroded by liberal thinking. The fundamentals included the following beliefs; the divinity of Jesus; meaning he was fully God, that God’s ultimate judgement and the existence of heaven and hell and the physical resurrection of Jesus, among others. Fundamentalists believed in the doctrine of plenary verbal inspiration, this is the understanding that, the Bible is the actual word of God to the extent that it was dictated by God, word for word, to the people who wrote it down. To the fundamentals, the Bible is seen as being ‘inspired’ or ‘breathed’ by God in a direct and ‘unmediated’ fashion, meaning the actual writers of the Bible are just conduits and God is the actual author as it is God’s words that they are included, and so God is the words of the writers. Fundamentalists would declare that their view of the Bible can be found in the words of the Bible itself. Similarly Fundamentalists may argue that the Bible itself makes a clear statement of its own dependability. Since the Bible is regarded as being entirely the work of God and that God is the author it is inerrant meaning it can never be changed, questioned or challenged, to do so means you’re challenging God himself. With this idea that the Bible goes without error goes beyond the concept that it is with theological error. Rather the belief of inerrancy includes freedom from geographical, historical and scientific error as well. The second school of interpretation is Liberalism. This grew out of the discussion amongst rationalism and authoritarianism. The Liberal system of Hermeneutics suggests that the modern mentality was to govern someone’s approach to scripture, such as, if anything was not in harmony with ‘educated’ morality, it was rejected, for example Biblical concepts such as hell, sin and depravity as they offend moral sensitivities, and could not believe that their God could punish them in such a way. The Liberal method of Hermeneutics allows the Bible to be open for criticism like any other scripture, for example, miracles are not always to be accepted as they are not of certain truths and are not scientific. Another approach the Liberal system suggest is that the scripture’s text itself could be rearranged, for instance in authoritive order the law comes first however it may be argued that shouldn’t it be ordered by the times in which they were written? The reason behind this approach is that the Liberal method rejects all forms of inspiration. For a Liberal interpreter of the Biblical, the concept of revelation is redefined to mean human insight into religious truth. One of the consequences of the liberal school of interpretation is that the content of doctrinal and theological are not binding, this results to the belief that religious experience is therefore fundamental and that theology is an afterthought. The Liberals believe that the writers of the Bible accommodated their recipients and hence the Bible is not binding on us. Non propositional theology is often favoured by liberal theologians because it places the emphasis on human experience and rationality. The third school of interpretation is Traditionalism. Traditionalists maintain that the Bible is full of truth, God is revealed within the Bible and that it is inspired by the Holy Spirit. One of the key characteristics of their approach to the Bible is its emphasis on the need to understand the nature of the different types of literature within the bible. However, traditionalists would not accept the fundamentalist’s notion of inerrancy as many would acknowledge that there are mistakes in the Bible. These are seen as a reflection of both the historical context in which they are written and the human fallibility f the authors. As with Liberals, traditionalists believe that some aspects of the Bible need to be reinterpreted for today. Traditionalists place a lot of emphasis on the process of exegesis. However, after establishing the intended meaning of the author the next step in the traditional approach is the question of how it should be applied to Christian today. However, whereas fundamentalists believe that the true meaning of a text should be clear to each reader; traditionalists believe that exegesis is more of a complex process. Another characteristic of the traditionalists is that they are open to a range of different forms of scholarship, for instance, open to forms of textual and historical analysis. However unlike the liberal approach such scholarship is generally used to support conservative positions. Unlike fundamentalists, traditional approaches appreciate both the human involvement in the authorship of Biblical books and the historical/literary process through which the books were developed. However, although they acknowledge this human and historical process they do see it also as inspired by God as they recognise that there is something distinct and authoritive about the canon of scripture. Hermeneutics is the science, as it is guided by rules, and the art, the application of these rules, of Biblical interpretation. The description of Hermeneutics as the ‘art of understanding’ comes from a 19th century theologian, Fredrich Schleiermacher. In interpretation, we approach a text, with either, some kind of prior understanding, prejudgement or a pre-conceived idea in order to read out of the text, known as exegesis. Or openly reading the text, to discover something about it which we would not of known before, known as eisegesis. Eisegesis, is most faithful to text, as you have no opinion on the text at hand, however this is also most confusing as it results in a variety of information. One major scholar, as mentioned, is theologian Friedrich Schleiermacher, a founder of modern Hermeneutics, which within his work Biblical teachings are emphasized. Schleiermacher was the first person to introduce a philosophical theory of interpretation, which is appropriate to the Bible along with other texts. He emphasized the affective or emotions as a source of religious experience which is ultimately different from the purely rational approach of philosophy. Schleiermacher also argued that what makes Christianity very special is the historical event of Jesus whose life was one of perfect God-consciousness. It is this which the early authors attempted to capture in their writings. Schleiermacher believed that as religious propositions can only be made known through language the role of Hermeneutics is to unlock the original experience. Using Kant, Schleiermacher argued that the mind seeks to organise different experiences, which can be seen in the different categories or styles of literature contained within the Bible. One of the purposes of hermeneutics for Schleiermacher is to therefore ensure that the right literary genre is applied to the text. Another major scholar along with Schleiermacher is Paul Ricoeur a great philosopher of the 20th century. Unlike Schleiermacher Ricoeur argued that the author is not important in interpretation of texts, only the reader as he develops a view of the world which is enriched and enhanced through his engagement with the text. Ricoeur established between semantic meaning, what the text says, that can me verifiable and the symbolic meaning, what the text means. It is this symbolic meaning which is the purpose of hermeneutics, as symbols go beyond language to the world itself and to human truths and human experience. Ricoeur argued that in modernity the message of symbols have been forgotten, so the hermeneutical task is to restore the original meanings to symbols. Hermeneutics is therefore the philosophy of finding meaning in life; language not only conveys meanings but Meaning of existence. The world itself, it can be argued, may be considered a text in which we can find the meaning; however the advantage of a written text is its existence which makes it independent from an author and his culture therefore allows us the freedom to question it but to also be questioned by it. However we do not need to believe in the world that the symbols of the text refer to, but we can participate as we have the imagination to do so. Therefore the goal of hermeneutics is the understanding.

Biology of Mind Essay

* Everything psychological is simultaneously biological   * Plato correctly located the mind in the spherical head * Aristotle believed mind was in the heart   * Although heart is the symbol for love, psychology has proven that you fall in love using your brain * 1800s Franz Gall (German psychologist) invented phrenology theory that claims that bumps on our skull could reveal our mental ability and character traits * Biological Psychology – the branch of psychology concerned with the links between biology and behaviour * Biological psychologists sometimes called Behavioural neuroscientist, neuropsychologist, behaviour geneticist, psychological psychologist, bio psychologist †¦ * We are a system of substances, that are composed of even smaller substances (tiny cells make up body organs) * Body’s information system is built from billions of tiny interconnected system of neurones * Sensory Neurones – neurons that carry incoming information from the sensory receptor the brain and the spinal cord for processing – â€Å"afferent† * Motor Neurons – the neurons that carry outgoing information from the brain to the muscles and the glands – â€Å"efferent† * Interneurons – neurons within the brain and the spinal corf that that communicate internally and intervene between the sensory inputs and the motor outputs * Each neuron consists of a: * Cell body and branching fibres (the cell’s life support center) * Dendrite fibres – receive information and conduct it toward the cell body * Axon – passes messages away from the cell body to other neurons, muscles and glands * Can be very long projecting several feet into the body * Myelin sheath – a layer of fatty tissue segmentally encasing the fibres of many neurons * Allows for fast impulse transmission among neurons * If myelin sheath degenerates, communication to muscles slow with eventual loss of muscle control * Action potential – brief electric charge that travels down a neuron’s axon (neural impulse) * Generally an axon is in a negative state, while the fluid outside an axon is in a positive state * Resting potential – the positive outside/ negative inside state of an inert neuron * K+ [ ] in axon < Na+ [ ] outside axon (-70mv) * Axon membrane is Selectively Permeable – does not allow everything inside (selective) * When a neuron fires, the first bit of the axon opens up allowing positively charged sodium ions to enter * That section of the ion becomes depolarized, making the axon’s next channel to open up * During resting period(refractory period) the neurons pump the positively charged sodium ions back outside * Each neuron receives signals from hundreds of other neurons * Excitatory signals – like pushing a neuron accelerator * Inhibitory signals – like pushing its breaks * Threshold – the level of stimulation required to trigger a natural impulse * If the excitatory signal minus inhibitory signal exceeds a min intensity (-60mv) * How neurons communicate: Before thought that axon of one cell fused with dendrites of another, but Sir Charles Sherrington noticed that it takes a long time for the signal to travel. Therefore concluded that there is a gap * Synapse – the junction between the axon tip of the sending neuron and the dendrite of the receiving cell * Synapse gap (synaptic cleft) – the tiny gap at the junction (less than a millionth inch wide) * When action potential reaches the terminal’s at the axon, release of chemical messenger is triggered (neurotransmitters) * Soon the neurotransmitters cross the synapse gap and bind to the receptor site on the receiving neuron * For an instant the receptors unlock the channels at the receiving site and electrically changed atoms flow in , exciting or inhibiting the receiving neu ron readiness to fire * Then reuptake occurs (a process when the sending neuron reabsorbs the neurotransmitters) * How neurotransmitters Influence Us : there is a particular path way in the brain for certain neurotransmitters and particular neurotransmitters may have particular effect on behaviour and emotion * Example: Acetylcholine (ACh) – one of the best understood neurotransmitters * Has to do with learning and memory * At every junction between motor neurons and skeletal muscles * Muscles contract, but when pathway is blocked we are paralyzed * Drugs like artificial opiates (like heroin and morphine) lessen pain and boost mood, may cause brain to stop producing its natural opiates (may cause discomfort) * Drugs and other chemical affect brain chemistry at synapses by either amplifying or blocking a neurotransmitter’s activity * Agonist – a molecule similar to a neurotransmitter that can mimic its effect or block the reuptake * Black widow spider venom floods synapses with Ach cause muscle contractions †¦ and possibly death * Antagonists – block neurotransmitter’s functioning * May occupy receptor sites – but not similar enough to stimulate receptor * Nervous system – body’s electrochemical communication network consisting of nerve cells from peripheral and central nervous systems * Peripheral Nervous System (PNS) – sensory and motor nervous system that connects the CNS to the rest of the body. Has 2 components: * Somatic Nervous System – part of the PNS that controls skeletal muscles * Automatic Nervous System – part of the PNS that controls the glands and muscles of the internal organs (ie the heart) * Sympathetic nervous System – arouses the body and gives energy * Accelerate heartbeat, raise blood pressure, slow digestion †¦ when something alarms, enrages or challenges you making you alert and ready for action * Parasympathetic Nervous System – calms the body down, conserving energy (opposite of sympathetic) The two work together to keep you in steady internal state * Central Nervous System (CNS) – the brain and the spinal cord * Neural networks– groups of brain neurons cluster into work groups * Neurons network with near-by neurons with which they can make fast connection * Spinal cord – information way connecting PNS to the Brain * Reflex – an automatic response to a sensory stimulus – spinal cord’s work * Simple reflex pathway is composed of single sensory & motor neurons * Communicate through interneurons * Below pt of injury on spinal cord – loses connection w/ brain – lose all sensation and voluntary movement in body regions with sensory & motor connections * The Endocrine System – body’s slow chemical communication system; a set of glands that produce hormones into your bloodstream * Hormones – chemical messengers that are manufactured by the endocrine glands, travel through the bloodstream and affect other tissues * Slower than neural massages, but last longer * Adrenal Gland – a pair of endocrine glands that sit just above the kidneys and secrete hormones (epinephrine and norepinephrine) that help arouse the body at time of stress * Increase heart rate, blood sugar levels, blood pressure †¦ * Pituitary Gland – endocrine system’s most influential gland. When under hypothalamus influence, the pituitary gland regulates growth and controls other endocrine glands * Pea sized structure located in the core of the brain * Example pituitary gland influences the sex glands to release sex hormones * (brain pituitary other hormone brain ) – connection b/w endocrine + nervous Module 5 * Lesion – tissue destruction   * Brain lesion -Naturally or experimentally caused destruction of brain tissue * Used in Experiments: tiny clusters of normal/defective brain cells would be destroyed w/ surrounding unharmed – which part influences what Scientists electrically/chemically/magnetically stimulate various parts of the brain – note effects * Neuroscientists study the working brain by: recording brain’s electrical activity * Electroencephalogram (EEG) – amplified recording of the waves of electrical activity that sweep across the brain’s surface (measured by electrodes places on scalp) * PET (positron emission tomography) Scan – visual display that shows brain activity that detects where radioactive glucose (gamma rays) goes in the brain while it performs a certain task * Active neurons are glucose hogs * MRI (magnetic resonance imaging) – technique that uses magnetic field and radio waves to produce computer generated images of the soft tissue – show brain anatomy * Align spinning atoms of the brain molecules, then radio wave pulse temporarily disorients atoms return to normal spin; formed detailed pic of the brain tissue b/c released signals * fMRI (functional MRI) – a technique revealing blood flow (brain activity), by comparing successive MRIs – show brain function and structure * Brainstem – the oldest part of the central core of the brain * Starts where the spinal cord swells as it enters the skull * Responsible for automatic survival functions   * Medulla – base of brainstem * Responsible for heartbeat and breathing * Right above the medulla are the pons help coordinate movement Brainstem is where most nerves to and from each side of the brain connects to the opposite side of the body – crossover pt * Reticular formation – located inside brainstem b/w ears – extends from spinal cord thalamus * A nerve network – plays an important role in controlling arousal * Filters incoming stimuli and relays important info to other parts of brain * Thalamus – brain’s sensory switchboard receives sensory info – except smell – from all senses, then directs messages to the sensory receiving area in the cortex and transmits replies to the cerebellum and medulla * Located on top of the brainstem * Cerebellum – functions include processing sensory input and coordinating voluntary movement output and balance – located at the back of the brainstem * Enables nonverbal learning + memory – judge time, modulate emotions, discriminate sounds/textures Limbic System – neural system associated with emotions and drive * Located below cerebral hemisphere – 2 halves of brain (brain hemisphere) * Hippocampus – process memory * Amygdala – two neural clusters linked to emotion (influences aggression and fear) * Hypothalamus – located below the thalamus – keep body’s internal environment in a steady state * Directs several maintenance activities (eating, drinking, body temperature) * Helps govern endocrine system via pituitary glands * Linked to emotions and reward Module 6 * Older brain networks sustain basic functions and enable emotion, memory and basic derives * Newer brain networks (within the cerebrum the two hemispheres that make up 85% of our brain mass) are responsible for more advanced things like speaking and thinking and perceiving Cerebral cortex – thin layer of interconnected neural cells covers the brain(cerebral) hemispheres. – body’s ultimate control + info-processing center (thinking mostly occurs) * As we move up the animal ladder, cerebral cortex expands, genetic control decreases, and adaptation increases * small cerebral cortex (ie frogs) operate mostly on programed genetic instructions (instinct); larger cortex – larger capacity for learning & thinking more adaptable * Humans have a very complex functioning cortex Structure: Has lots of wrinkles and if expanded, triples the area * brain hemispheres filled w/ axons connecting cerebral cortex to all other brain regions * Glial cells – cells in the nervous system that protect, nourish and support neurons * Provide nutrients, insulating myelin, guide neural connection and mop up ions and neurotransmitters to neurons * May also participate in information transmission and memory * Moving up animal chain proportion of glial cells to neurons increases * Each hemispheres (there are 2) are divided into 4 lobes separated by fissures (folds) * Frontal lobe (behind the forehead) – involved in speaking and muscle movement also controls making plans and judgments * Parietal lobe (at the top to rear) – receives sensory input for touch & body position * Occipital lobe (at the back of the head) – receives information from visual fields * Temporal lobe (above the ear) – includes auditory areas (receives info from opposite ear) Functions: * German physician Gustav Fritsch and Eduard Hitzing applied mild electric stimulation to a dog’s cortex caused parts of the dog’s body to move * Worked only when stimulating the arch shaped regions on the back of the frontal lobe * Stimulating parts of this region in the left/right hemisphere caused movements on opposite side of certain body parts Motor cortex – area at the rear of the frontal lobe that controls voluntary movement * Areas of body that require most control (like fingers and mouth) have largest area * Sensory cortex – area at front of parietal lobe that process sensory touch &movement sensations * The more sensitive the body region, the larger area for sensory cortex is developed for it * Association area – areas of the cerebral cortex not involved in primary motor control function or sensory functions: they are involved in more complex functions like learning, memory, thinking and speaking * Not dormant areas – rather interpr et, integrate & act on info processed by sensory areas * found in all four lobes * Front lobe enable judging, processing of new memories and planning * Damage to frontal lobe may cause personality change (Ex Gage, damaged frontal lobe, but still had all memories and skills intact.. just became more irritable and dishonest) * Parietal lobe enable mathematical and three-dimensional reasoning * Underside of the right temporal lobe allows us to recognize faces * Memory, language & attention results from synchronized activity among brain areas * Brain’s Plasticity – brain’s ability to change, during childhood, by reorganizing after damage or building new paths based on experience * Severed neurons do not regenerate and some specific brain functions are reassigned to certain areas * Some neural tissue can be reorganized if the person is still young * Constraint-induced therapy – aims to rewire the brain by warning a fully functioning limb and forcing the used of the disfunctioning limb * Losing a finger may cause the sensory area responsible for that finger to input adjacent figures (making them more sensitive) * Neurogenesis – formation of new neurons * The fact that brain`s two sides serve different functions is seen when there is damage * 1961, Philip Vogel and Joseph Bogen thought that major epileptic seizures were caused by increase in brain activity bouncing back and forth between the cerebral hemispheres * Tried cutting the corpus callosum – the large band of axon fibre connecting the two brain hemispheres and carrying massages between them * Split brain – condition resulting from the surgery that isolates the brain`s two hemispheres by cutting the fibres (mainly those in corpus callosum) connecting them * Normal personality and intellect hardly affected * Right hemisphere – used when a person preforms perceptual tasks * Makes inferences to languages * Left hemisphere – increase activity when a person speaks or calculates * Makes quick, literal interpretations of language * Also responsible for sign language in deaf people * 90% of people are right handed and 10% of people are left handed ( a bit more male left handed people and a bit less female) * 96% of right handed people process speech in left hemisphere * 70% of left handed people process speech in left hemisphere, and everyone else either left or both * Bias of right hand is unique to humans (and other primates like chimpanzees and baboons) * Either genes or parental factor indicates handedness